# Collaborative Mimicry Fashion and beauty brands collaborate by commemorating their partners. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 10, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-mimicry ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Collaborative Mimicry trend? **Collaborative Mimicry:** Brands in fashion and beauty industries are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other. Whether in the form of shoes that mimic lipstick shades or nail polishes that resemble leather, these brand partnerships put a more inventive twist on the idea of collaborations, and cater to consumers seeking one-of-a-kind, novel forms of self-expression. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 7, 2017 to May 26, 2018 - Published: May 10, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collaborative Mimicry trend ### Collaborative Mimicry Fashion and beauty brands are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other. ### Matching Fashion with Beauty Brands are partner to offer products that provide coordinated fashion and beauty pairings. ### Vintage-Pop Culture Mashups Brands collaborate in novel and inventive ways, blending pop culture trends and vintage aesthetics. ## What the Collaborative Mimicry trend means for industry ### For Fashion The fashion industry can find inspiration and opportunities of unconventional collaborations with other industry players. ### For Beauty The beauty industry can find innovative ways to branch out and collaborate with other brands outside the industry. ### For Jewelry The jewelry industry can find ways to partner with other industries to produce coordinated accessories that cater to consumers seeking unique combinations. ## Workshop question Consider how your brand could collaborate with a brand in an adjacent industry. ## Trend signals for Collaborative Mimicry Trend score 4.2 out of 10, from popularity 58%, activity 62%, freshness 8%. - Popularity: 58% - Activity: 62% - Freshness: 8% ## Examples of the Collaborative Mimicry trend 5 featured examples from Nov 7, 2017 to May 26, 2018. - [Lipstick-Inspired Sneakers](https://www.trendhunter.com/trends/puma-and-mac): Puma and MAC Joined to Create a Range of Monochrome Sneakers (Category: Fashion) Implication: The collaboration between Puma and MAC demonstrates the potential for innovation at the intersection of the fashion and makeup industries, allowing both brands to tap into each ot… - [Vintage-Inspired Pastel Sneakers](https://www.trendhunter.com/trends/reebok-and-face-stockholm): Reebok and FACE Stockholm Partnered in This Sneaker Collection (Category: Fashion) Implication: Create trendy and unique footwear collections by incorporating colorful pastels and retro-inspired designs. - [Collaborative Fashion House Cosmetics](https://www.trendhunter.com/trends/strange-flowers): Nars' 'Strange Flowers' Collection Was Made with Erdem (Category: Fashion) Implication: The cosmetics industry can explore opportunities for collaboration with fashion houses to create limited-edition collections and tap into new consumer markets. - [Manicure-Matching Jewelry](https://www.trendhunter.com/trends/essie-and-baublebbar): Essie and Baublebbar Released a Line of Jewelry and Matching Nail Polish (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the trend by creating product lines that combine nail polish and coordinating jewelry, offering consumers a complete package fo… - [Leather-Like Nail Polish Effects](https://www.trendhunter.com/trends/leather-effect): Essie's Leather Effect Polish Collection Features Fall Shades (Category: Fashion) Implication: Creating new, innovative and unique product lines and developing partnerships for possible future collaborations in the cosmetics industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)