# Collaborative Membership Shared workspaces entice members with social benefits. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-membership ## Key Figures - Trend score: 5.4/10 - Evidence articles: 9 ## What is the Collaborative Membership trend? **Collaborative Membership:** Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 18, 2015 to Dec 15, 2016 - Published: May 21, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Collaborative Membership trend ### Collaborative Consumption The rise of shared workspaces and memberships showcasing the importance of collaborative creation and community building over individual ownership. ### Membership-driven Social Clubs Exclusive membership organizations that focus on specific interests such as fashion, tech, arts or wellness, creating opportunities for like-minded individuals to connect and collaborate on new ideas and projects. ### Community-focused Coworking Spaces Coworking spaces that offer more than just a workspace, fostering communities and collaboration through public events and mentorship programs. ## What the Collaborative Membership trend means for industry ### For Hospitality Opportunities for developing exclusive membership clubs, providing tailored experiences and fostering a strong sense of community among members. ### For Real Estate Developing new coworking spaces that go beyond just providing an office, creating attractive environments for entrepreneurs and startups to work in and connect with other individuals in their industries. ### For Technology Creating innovative platforms and tools that can help community-driven coworking spaces and membership-driven social clubs better serve their members and foster interaction. ## Workshop question In what ways can your brand adapt to the rise of collaborative consumption? ## Trend signals for Collaborative Membership Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 8%. - Popularity: 79% - Activity: 74% - Freshness: 8% ## Examples of the Collaborative Membership trend 9 featured examples from Mar 18, 2015 to Dec 15, 2016. - [Yogic Co-Working Offices](https://www.trendhunter.com/trends/collaborative-workspace): New Love City Provides Unlimited Yoga and a Collaborative Workspace (Category: Lifestyle) Implication: By integrating wellness amenities, real estate developers can appeal to tenants who prioritize health and well-being in their lifestyles. - [Multi-Purpose Women's Clubs](https://www.trendhunter.com/trends/the-wing-new-york-city): 'The Wing' is a "Home Base for Women on Their Way" in NYC (Category: Lifestyle) Implication: The hospitality industry can explore new opportunities to cater to the unique needs of women by creating inclusive and empowering spaces like The Wing. - [Entrepreneur-Supporting Offices](https://www.trendhunter.com/trends/coworking-office): The Brand Assembly Coworking Office Provides Access to Key Tools (Category: Art & Design) Implication: The fashion industry can benefit from coworking offices like Brand Assembly that provide entrepreneurs and startups with the facilities and resources they need to succeed. - [Collaborative Co-Working Spaces](https://www.trendhunter.com/trends/co-working-spaces): The Skillery's 'stoke.d studio' Encourages Teams to Think Freely (Category: Art & Design) Implication: Real estate industry can benefit by offering more flexible and creative office spaces to meet the growing demand for co-working. - [Invitation-Only Arts Associations](https://www.trendhunter.com/trends/the-battery): The Battery is a Chic Members-Only Club in San Francisco (Category: Lifestyle) Implication: Hospitality and leisure can explore creating high-end, members-only clubs in order to attract exclusive clientele who value comfort, have means and desire special treatment. - [Social Betterment Groups](https://www.trendhunter.com/trends/ivy-club): Ivy Club Members Take Pride in Being Leaders in Thought & Innovation (Category: Lifestyle) Implication: Social organizations like Ivy Clubs can leverage collaborative innovation and create a platform for social, intellectual, and cultural endeavors. - [Community-Focused Coworking Spaces](https://www.trendhunter.com/trends/canvs): Orlando's 'Canvs' Helps Tech Startups Grow Their Businesses (Category: Tech) Implication: Disruptive Innovation Opportunity: Develop specialized software tools or solutions tailored to the unique needs and challenges faced by tech startups. - [Shared Office Memberships](https://www.trendhunter.com/trends/matchbox-studio): The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs (Category: Business) Implication: Co-working spaces can consider more collaborative options like The MatchBOX Studio to attract entrepreneurs and startups. - [Boutique Social Memberships](https://www.trendhunter.com/trends/parlor-social-club): NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionizing the traditional concept of social clubs by focusing on specific industries, such as media, fashion, and tech, to foster collabor… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)