# Collaborative Finance Payment services partner with other brands and retailers for consumer allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 22, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-finance ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Collaborative Finance trend? **Collaborative Finance:** Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 17 to Apr 16, 2015 - Published: Jun 22, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collaborative Finance trend ### Collaborative Finance Finance companies are collaborating with unexpected partners to expand consumer usage, heighten efficiency, and adapt routine procedures into more attainable, experiential activities. ### Wearable Payment Technology The development of fintech wearable payment options is a disruptive innovation opportunity for the finance and wearables industries to improve customer convenience and security. ### Mobile Payment Beacons The use of mobile payment beacons provides opportunities for more customized and efficient consumer experiences, making it a growing trend within the finance industry. ## What the Collaborative Finance trend means for industry ### For Finance Collaborative finance, wearable payment technology, and mobile payment beacons have disrupted the finance industry, providing more attainable procedures and allowing for more customized customer experiences. ### For Wearables The development of wearable payment technology is a disruptive innovation opportunity in the wearables industry with the potential to improve customer convenience and security. ### For Retail The emergence of collaborative finance and mobile payment beacons provides retailers opportunities to create more seamless payment processes and improve customer experiences. ## Trend signals for Collaborative Finance Trend score 4.0 out of 10, from popularity 66%, activity 47%, freshness 8%. - Popularity: 66% - Activity: 47% - Freshness: 8% ## Examples of the Collaborative Finance trend 4 featured examples from Mar 17 to Apr 16, 2015. - [Wearable Payment Bands](https://www.trendhunter.com/trends/retail-payments): An Alibaba and Xiaomi Partnership Challenges Conventional Retail Payments (Category: Lifestyle) Implication: The retail industry can harness the disruptive potential of wearable payment systems to enhance customer experiences and streamline transactions. - [Face Recognition Payment Tools](https://www.trendhunter.com/trends/smile-to-pay): Alibaba's 'Smile To Pay' Lets You Pay Via Face Scan (Category: Tech) Implication: The use of facial recognition technology in payment services will revolutionize the e-commerce industry by enhancing security and streamlining transactions. - [Banking Fitness Bracelets](https://www.trendhunter.com/trends/alipay-wallet): Alibaba's Alipay Wallet App Links to Xiaomi's Mi Band for Easy Payments (Category: Tech) Implication: Integrating wearable technology with mobile payments presents opportunities for seamless and secure transactions without having to use a physical card or cash. - [Mobile Payment Beacons](https://www.trendhunter.com/trends/mobile-payment-beacon): South Africa's SnapScan Service is Offered by Over 40 Merchants (Category: Tech) Implication: By implementing mobile payment beacons, retailers could streamline the shopping experience and reduce line-ups, showcasing an opportunity for businesses to make the shopping exper… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)