# Collaborative Entertainment Family entertainment offers fun for both parents and children. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 29, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-entertainment ## Key Figures - Trend score: 3.2/10 - Evidence articles: 8 ## What is the Collaborative Entertainment trend? **Collaborative Entertainment:** Family-focused entertainment is evolving to include traditionally "adult" activities. This shift can be partially attributed to the fact that millennial parents don't believe in denying their children or themselves, but also because the next-generation family is characterized by an increasingly collaborative relationship between parent and child. Marketing experiences that recognize this equanimous shift will succeed in appealing to the modern family. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 14, 2015 to Apr 26, 2016 - Published: Feb 29, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collaborative Entertainment trend ### Collaborative Entertainment Family-focused entertainment is evolving to include traditionally 'adult' activities, reflecting the increasingly collaborative relationship between parent and child. ### Interactive Learning Institutions that offer immersive experiences that excite and educate its visitors through interactive activities. ### Family-Friendly Festivals Festivals that offer a range of creative, interactive activities that cater to all family members, especially those that promote culture, arts and bonding between parent and child. ## What the Collaborative Entertainment trend means for industry ### For Entertainment The entertainment industry can benefit from tapping into the market of modern families seeking fun activities with their children that promote equal participation between parent and child. ### For Education The education industry can benefit from providing interactive programs and experiences that promote learning and creative thinking skills, and involve children and parents collaboratively. ### For Culture and Arts Cultural and arts organizations can benefit from hosting events and activities aimed at engaging all family members, and promoting creativity, bonding between parent and child, and interactive learning. ## Workshop question Is there a new approach your brand could take, in appealing to all ages of the consumer population? Explain. ## Trend signals for Collaborative Entertainment Trend score 3.2 out of 10, from popularity 43%, activity 44%, freshness 8%. - Popularity: 43% - Activity: 44% - Freshness: 8% ## Examples of the Collaborative Entertainment trend 8 featured examples from Jul 14, 2015 to Apr 26, 2016. - [Immersive Museum Playrooms](https://www.trendhunter.com/trends/themed-play-area): The ZOOM Children's Museum Features Themed Play Areas (Category: Lifestyle) Implication: Museums are utilizing immersive play spaces and interactive learning to attract and engage younger visitors and create unique educational experiences. - [Interactive Science Exhibits](https://www.trendhunter.com/trends/discovery-rooms): These Discovery Rooms Promote Adult-Child Interaction and Cooperation (Category: Lifestyle) Implication: Integrating interactive learning methods and spaces into school curricula and programs. - [Robot Building Subscriptions](https://www.trendhunter.com/trends/robot-building): This Service Delivers a New Robot Part Each Month (Category: Life-Stages) Implication: Disruptive innovation opportunity: Create subscription models in various industries that deliver new products or experiences to customers on a recurring basis. - [Family-Friendly Dine-In Theaters](https://www.trendhunter.com/trends/dinein-theater): The AMC Theaters 'Fork & Screen' is Designed for All Ages (Category: Lifestyle) Implication: The entertainment industry can explore innovative ways to enhance the movie-watching experience by integrating dining options and providing upgraded seating and services. - [Family-Friendly Painting Workshops](https://www.trendhunter.com/trends/painting-workshops): This Company Offers Painting Workshops for the Whole Family (Category: Art & Design) Implication: These workshops showcase a need for innovative art education programs that cater to families and encourage creativity and imagination in children. - [Hands-On Museum Workshops](https://www.trendhunter.com/trends/maker-club): The Maker Club Teaches Children and Parents to Work with Their Hands (Category: Art & Design) Implication: Museums and galleries can offer unique experiences to visitors that go beyond traditional exhibits by providing workshops and educational opportunities for all ages. - [Kid-Friendly Festival Events](https://www.trendhunter.com/trends/curious-arts-festival): The UK's Curious Arts Festival Hosts Creative Workshops for All Ages (Category: Life-Stages) Implication: Organizing and promoting events and festivals that are family-friendly and offer interactive activities for children to learn and experience the arts. - [Family-Friendly Fishing Events](https://www.trendhunter.com/trends/ice-fishing-event): This Ice-Fishing Event is Perfect For Families On a Budget (Category: Lifestyle) Implication: Opportunity for event planners to create more family-friendly and accessible outdoor events. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)