# Collaborative Creation Photo services turn to interactive elements to make sharing more communal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 22, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-creation ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Collaborative Creation trend? **Collaborative Creation:** Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 31, 2015 to Mar 9, 2016 - Published: Feb 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Collaborative Creation trend ### Collaborative Creation Photo services and apps are redefining how users edit, upload, and share images by offering real-time interactive platforms that allow multiple users to access, create, and alter content as they see fit. ### Group Photo-Editing Makeover apps such as Perfect365 are now providing groundbreaking group editing features designed to appeal to a generation of young consumers who are increasingly concerned with getting the perfect shot. ### Proactive Photo Sharing Knoto is a new photo sharing app that harnesses artificial intelligence and facial recognition technology to automatically detect who's depicted in a photo, before sending that person that photo. ## What the Collaborative Creation trend means for industry ### For Social Media Social media is a rapidly growing industry embracing the need for collaboration and peer-to-peer engagement as users seek to create, share and interact with user-generated content. ### For Mobile App Development Mobile app development is a thriving industry that is capitalizing on the desire for collaborative media platforms that offer users exclusive and customized content options across multiple devices. ### For Artificial Intelligence and Facial Recognition The adoption and integration of artificial intelligence and facial recognition technology into photo-related apps and services are leading to disruptive innovation opportunities in the photography industry. ## Workshop question In what way can your brand change its product to increase the shareability? ## Trend signals for Collaborative Creation Trend score 2.8 out of 10, from popularity 46%, activity 31%, freshness 8%. - Popularity: 46% - Activity: 31% - Freshness: 8% ## Examples of the Collaborative Creation trend 4 featured examples from Jan 31, 2015 to Mar 9, 2016. - [Group Photo-Editing Apps](https://www.trendhunter.com/trends/edit-group-photos): This Digital Makeover App Now Lets Users Edit Group Photos (Category: Tech) Implication: Disruptive opportunity for the social media marketing industry with group photo-editing apps that can enhance brand image with visually appealing and professionally edited images. - [Gamified Event Photography Apps](https://www.trendhunter.com/trends/social-photo-app): Dudr is a Social Photo App That Lets Groups Share Images as a Game (Category: Tech) Implication: Opportunity for app developers to create innovative and gamified social photo apps. - [Proactive Photo Sharing Apps](https://www.trendhunter.com/trends/knoto): The Knoto App Uses Artificial Intelligence to Share Your Photos (Category: Social Media) Implication: The introduction of apps like Knoto that leverage artificial intelligence and facial recognition technology for seamless photo sharing experiences can drive disruptive innovation… - [Real-Time Photomontage Apps](https://www.trendhunter.com/trends/photomontage-app): The Picpal App Lets Users Collectively Create Selfie Collages (Category: Tech) Implication: Real-time photomontage apps present disruptive innovation opportunities in the photography industry, allowing for collaborative editing and real-time collaboration with friends an… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)