# Collaborative Cannabis Brands and influencers collaborate with cannabis brands to create edibles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 9, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-cannabis ## Key Figures - Trend score: 4.9/10 - Evidence articles: 9 ## What is the Collaborative Cannabis trend? **Collaborative Cannabis:** The popularity of the cannabis industry in North America has resulted in businesses and influencers typically unrelated to this space collaborating with cannabis brands to create and market edibles. These ventures offer more opportunities for both parties amidst booming cannabis sales. ## The consumer insight behind the Collaborative Cannabis trend Cannabis sales in North America have consistently grown in regions where the plant is legalized, with consumers using it not just for recreational purposes but to generally enhance their lifestyles. As consumers look to try new and innovative products in this space, brands are accommodating them by expanding their offerings. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 25, 2019 to Feb 5, 2024 - Published: Jun 9, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Collaborative Cannabis trend ### Collaborative Cannabis Marketing Influencers and brands are collaborating with cannabis companies to create and market new cannabis-infused products, revolutionizing the industry. ### Premium Cannabis-Infused Food and Beverages Companies are teaming up to create chef-created cannabis-infused edibles and specialty drinks, elevating the cannabis experience for health-conscious consumers. ### Celebrity-Endorsed CBD Products Wellness and beverage brands are collaborating with popular musicians to create exclusive CBD-infused drinks. ## What the Collaborative Cannabis trend means for industry ### For Cannabis Retail and Marketing Companies can benefit from collaborating with influencers and non-industry brands to create unique cannabis experiences and build brand recognition. ### For Gourmet Food and Beverage Collaborations between cannabis companies and premium food and drink brands can help bring all-natural, preservative-free, and innovative products to market. ### For Wellness and CBD CBD companies can benefit from collaborations with musicians and wellness brands to reach new audiences and create exclusive products. ## Workshop question How could your brand collaborate with an unlikely industry? ## Trend signals for Collaborative Cannabis Trend score 4.9 out of 10, from popularity 58%, activity 67%, freshness 21%. - Popularity: 58% - Activity: 67% - Freshness: 21% ## Examples of the Collaborative Cannabis trend 9 featured examples from Nov 25, 2019 to Feb 5, 2024. - [Cannabis-Branded Pizza Campaigns](https://www.trendhunter.com/trends/superette-and-maker-pizza): Superette and Maker Pizza Are Offering a Year-Long Giveaway (Category: Marketing) Implication: Cannabis retailers can partner with food businesses to offer unique promotions and drive sales. - [Collaborative Chocolate Edibles](https://www.trendhunter.com/trends/incredibles-x-magnolia-bakery): incredibles x Magnolia Bakery Fuses Cannabis & Famous Desserts (Category: Lifestyle) Implication: The cannabis industry benefits from the introduction of innovative edibles like THC-infused chocolate bars. - [Cannabis Collab Clothing Collections](https://www.trendhunter.com/trends/weedmaps-collaboration): Weedmaps Partnered with Diamond Clothing Co. and Wiz Khalifa (Category: Pop Culture) Implication: Fashion brands can capitalize on the trend of cannabis-themed fashion by incorporating cannabis iconography into their designs. - [Exclusive Musician-Branded CBD Drinks](https://www.trendhunter.com/trends/blackbear-hibiscus): VYBES Worked with Blackbear for the Blackbear Hibiscus (Category: Lifestyle) Implication: Opportunities for wellness brands to collaborate with artists and create products that support physical and mental well-being. - [Gourmet Cannabis-Infused Edibles](https://www.trendhunter.com/trends/cannabisinfused-edibles): 1933 Industries and Pantry are Making Chef-Created Products (Category: Lifestyle) Implication: Exploring new gourmet cannabis-infused edibles within the food and beverage industry. - [Collaboration Coffee Capsule Collections](https://www.trendhunter.com/trends/houseplant-coffee-by-cometeer): Houseplant Coffee by Cometeer Comes in Two Roasts (Category: Lifestyle) Implication: Collaboration Coffee Capsule Collections like Houseplant Coffee by Cometeer has the potential to impact the beverage industry with innovative product offerings. - [Collaborative Hemp-Derived Tinctures](https://www.trendhunter.com/trends/thc-medical-cannabis): AYO is a New THC Medical Cannabis Brand from an HBCU (Category: Lifestyle) Implication: Disruptive innovation opportunity: The medicinal cannabis industry can explore partnerships with universities and leverage scientific research to develop new formulations and expa… - [CBD-Infused Sparkling Water](https://www.trendhunter.com/trends/cbd-sparkling-water1): MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records (Category: Pop Culture) Implication: Opportunity to create new products that bridge the gap between functional beverages and recreational drinks by infusing cannabinoid extracts. - [Collaboratively Crafted Cannabis Cookies](https://www.trendhunter.com/trends/cannabis-cookie): These Cookies Are Laced With Columbia Care's Cannabis Oil (Category: Lifestyle) Implication: Cannabis companies can partner with local businesses to manufacture and distribute their products in a more efficient and cost-effective manner. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)