# Cold-Pressed Snack Cold-pressing is no longer exclusive to beverages and natural skincare products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coldpressed-snack ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Cold-Pressed Snack trend? **Cold-Pressed Snack:** Cold-pressing, a production process that allows natural products to retain their nutrients, has typically only been associated with natural oils and beverages--however some brands are using the process in the production of their snack products. This allows companies to create automatic associations with health when branding their products, for consumers already aware of the benefits of cold-pressing. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 18, 2017 to Mar 19, 2019 - Published: Mar 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cold-Pressed Snack trend ### Cold-Pressed Snacks Cold-pressing production process is being used to make snack products and brands are using this in their product branding as it is associated with health and nutrient retention. ### Protein Snacking Consumers are looking for protein-packed on-the-go snacks and preferred over traditional protein bars. ### Whole Food Bars Juice bars are transitioning to whole food bars with high pressure processing (HPP) to retain its natural fibers. ## What the Cold-Pressed Snack trend means for industry ### For Food and Beverage Using cold-pressing and high-pressure processing to help brand products as a healthy snack option that retains nutrients. ### For Wellness and Fitness Increasing trend of protein-packed snacks that appeal to active and health-conscious individuals. ### For Baby Food Offering healthier options for baby foods, using organic and vegan ingredients with cold-pressed production methods. ## Workshop question How could your brand adopt trends within adjacent industries? ## Trend signals for Cold-Pressed Snack Trend score 3.3 out of 10, from popularity 46%, activity 45%, freshness 8%. - Popularity: 46% - Activity: 45% - Freshness: 8% ## Examples of the Cold-Pressed Snack trend 5 featured examples from Mar 18, 2017 to Mar 19, 2019. - [Cold-Pressed Protein Bars](https://www.trendhunter.com/trends/realbar): The 'RealBar Pea Pumpkin 15g Protein' is Made with Raw Ingredients (Category: Lifestyle) Implication: The snack industry has an opportunity to develop and market minimal, healthy snacks for on-the-go consumption, prioritizing natural ingredients. - [Chilled Whole Food Bars](https://www.trendhunter.com/trends/bright-bar): The Bright Bar Offers "Cold-Pressed Juice but in Whole Form" (Category: Lifestyle) Implication: The food and beverage industry can explore the trend of chilled whole food bars to meet the growing demand for healthier and convenient snacking options. - [Coconut-Based Candies](https://www.trendhunter.com/trends/coconut-treat): The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative organic food products and snacks that prioritize health and sustainability. - [Garden Fresh Baby Foods](https://www.trendhunter.com/trends/fresh-baby-foods): Pure Spoon Makes Certified Organic and Cold-Pressed Vegan Baby Food (Category: Lifestyle) Implication: The baby food industry is strategically positioned to explore and adopt new technologies and processes in relation to healthy eating, cold-pressed and plant-based offerings. - [Whey Protein Cookies](https://www.trendhunter.com/trends/cookies-with-protein): Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market new protein-rich snacks for health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)