# Cold Brew Consumption Cold brew coffees are infused into packaged food products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cold-brew-consumption ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Cold Brew Consumption trend? **Cold Brew Consumption:** The rise of cold brew coffees sold in cafes has led to the inevitable emergence of this beverage being infused food products. Though standard coffee flavors in desserts are common, cold brews' less intense, sweeter flavors make associations with the beverage highly marketable. This shift comes with the consumer preference for products and services that are simultaneously artisanal and accessible. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 16, 2017 to May 12, 2018 - Published: May 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cold Brew Consumption trend ### Cold Brew Infused Food Cold brew coffee's popularity has led to a rise in the infusion of this beverage into food products ### Non-Dairy Desserts Consumer's desire for dairy-free desserts and snacks is on the rise ### Caffeinated Snacks Products whose food technology gives them a coffee-like caffeine content ## What the Cold Brew Consumption trend means for industry ### For Food and Beverage Industry The infusion of cold brewed coffee into mainstream food products presents an opportunity for differentiation in the highly competitive food and beverage sector ### For Dairy Industry Development of innovative forms of dairy-free products is taking place to respond to consumer preference for plant-based diets ### For Confectionery Industry Opportunities exist for development of innovative confectionary products leveraging flavors and health effects ## Workshop question How could your brand reflect both accessibility and artisan quality in the products/services it offers? ## Trend signals for Cold Brew Consumption Trend score 3.2 out of 10, from popularity 38%, activity 49%, freshness 8%. - Popularity: 38% - Activity: 49% - Freshness: 8% ## Examples of the Cold Brew Consumption trend 5 featured examples from Mar 16, 2017 to May 12, 2018. - [Non-Dairy Cold Brew Desserts](https://www.trendhunter.com/trends/cookies-and-coffee): NadaMoo!'s New Dairy-Free Frozen Dessert Tastes of Cookies & Coffee (Category: Lifestyle) Implication: With the rise of non-dairy options, alternative dairy companies can capitalize on this trend and offer more unique and flavorful frozen dessert options. - [Cold Brew-Infused Yogurts](https://www.trendhunter.com/trends/cold-brew-greek-yogurt): Tillamook Collaborated with Stumptown on a Cold Brew Greek Yogurt (Category: Lifestyle) Implication: Disruptive innovation opportunity: Exploring the intersection of coffee and dairy to create novel food and beverage offerings. - [Cold Brew Chocolate Bars](https://www.trendhunter.com/trends/cold-brew-coffee-chocolate): Trader Joe's Cold Brew Coffee Chocolate Has TJ’s Cold Brew Concentrate (Category: Lifestyle) Implication: The food and beverage industry can capitalize on chocolate bars infused with cold-brew coffee to offer consumers new and innovative products to enjoy. - [Cold Brew-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-and-coffee): These Wild Ophelia Snacks Bring Together Chocolate and Coffee (Category: Lifestyle) Implication: The snack food industry can capitalize on the demand for convenient coffee snacks by offering new and innovative products. - [Beverage-Infused Snack Bars](https://www.trendhunter.com/trends/gluten-free-snack): These Gluten-Free Snacks from Pamela's Products Include Coffee and Tea (Category: Lifestyle) Implication: The food and beverage industry can explore collaborations and new flavor combinations to create innovative products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)