# Cognitive Tracking Accessible programs allow for the tracking of various cognitive functions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 8, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cognitive-tracking ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Cognitive Tracking trend? **Cognitive Tracking:** Cognitive tracking and enhancement are becoming increasingly accessible in the home, whether they target things like recall, or works as a diagnostic tool for various disorders. The rise of such accessible programs gives consumers the opportunity, to an extent, to take their health into their own hands, functioning as an added element that enhances trust between the consumer and the health practitioners they engage with. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26, 2017 to May 2, 2018 - Published: May 8, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cognitive Tracking trend ### Cognitive Tracking There is an increased accessibility to cognitive tracking and enhancement, which offers opportunities for health practitioners and consumers to improve the diagnostic process by tracking behavioral and non-behavioral parameters. ### Brain-Sensing Wearables Wearable technology that tracks brain activity using EEG and EMG sensors is gaining popularity, creating opportunities to push non-invasive sensing technologies for consumers that are discreet, results-oriented, and easy to incorporate into their lifestyle. ### Artificial Intelligence-based Diagnostic Apps The rise of AI-based diagnostic apps can help improve the diagnosis process of brain disorders by tracking symptoms and progress, identifying patterns, and providing health-care practitioners with an actionable well for better treatment methods. ## What the Cognitive Tracking trend means for industry ### For Healthcare Cognitive Tracking and Brain-Sensing Wearables provide opportunities to improve diagnostic processes by tracking and measuring health parameters and offering patients greater control over the diagnosis and treatment process. ### For Personal Technology Brain-Sensing Wearables and Cognitive Tracking provide new markets and opportunities for companies in the wearables industry to market cognitive wellness and personal health devices. ### For Artificial Intelligence based Diagnostic Apps allow practitioners to improve their diagnosis methods and provide more targeted treatments by analyzing behavioral and non-behavioral data and identifying patterns using artificial intelligence algorithms. ## Workshop question How could your brand work to empower its consumers? ## Trend signals for Cognitive Tracking Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%. - Popularity: 70% - Activity: 56% - Freshness: 8% ## Examples of the Cognitive Tracking trend 5 featured examples from Jan 26, 2017 to May 2, 2018. - [Brain-Sensing Sunglasses](https://www.trendhunter.com/trends/lowdown-focus-sunglasses): The Smith Lowdown Focus Sunglasses Use EEG to Monitor Your Brain (Category: Fashion) Implication: Opportunities for tech companies to develop innovative products that integrate noninvasive EEG sensors into wearable devices with a focus on cognitive training. - [Fitness-Tracking Smart Rings](https://www.trendhunter.com/trends/oura-ring-v2): The Oura Ring V2 is an Discrete Wearable That Tracks Rest and Play (Category: Tech) Implication: The Oura Ring V2's advanced health tracking capabilities create disruptive innovation opportunities in the health monitoring devices industry. - [Focus-Enhancing Headsets](https://www.trendhunter.com/trends/improves-focus): The 'NeuroPlus' Headset Improves Focus by Tracking Mental Activity (Category: Tech) Implication: Brainwave tracking headsets like NeuroPlus can enhance learning and training by improving concentration and cognitive performance, presenting opportunities for businesses to devel… - [Brain-Tracking Diagnostic Apps](https://www.trendhunter.com/trends/brain-diagnostic-app): This App Tracks Symptoms of Brain Disorders to Optimize Treatment (Category: Tech) Implication: The healthcare industry will benefit from this disruptive innovation by providing more efficient and effective treatment methods for patients. - [Social Name-Tracking Apps](https://www.trendhunter.com/trends/remember-names): The 'Remame' App Helps Users Remember Names by Taking Notes (Category: Tech) Implication: Creating and developing mobile applications that specialize in networking and memory recall. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)