# Cognitive Ginseng Consumers seek out the energizing and alertness-enhancing properties of ginseng. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 23, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cognitive-ginseng ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Cognitive Ginseng trend? **Cognitive Ginseng:** Brands are adopting traditional remedies in the form of ginseng-based beverages and supplements to boost energy and enhance cognitive functioning. While younger consumers have often been targeted by brands for preventative products, older demographics tend to be the focus in terms of healing ailments they already have. The adoption of ginseng as an alternative remedy is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 9, 2017 to May 22, 2019 - Published: Aug 23, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cognitive Ginseng trend ### Traditional Remedies The adoption of ginseng is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers. ### Vitamin-Enriched Products Consumers are looking for products that are enriched with vitamins that can be seamlessly integrated into their lifestyle. ### Adaptogenic Herbs and Supplements Herbal beverages and supplements that contain adaptogenic herbs like ginseng have the potential to support people who are looking to avoid sugary energy drinks and coffee. ## What the Cognitive Ginseng trend means for industry ### For Natural Health and Wellness The natural health and wellness industry can capitalize on the trend of using traditional remedies and adaptogenic herbs to enhance cognitive and physical health. ### For Vitamin and Supplement The vitamin and supplement industry can innovate by creating vitamin-enriched products that cater to the needs of consumers who are looking for healthy alternatives to pills and capsules. ### For Beauty and Personal Care The beauty and personal care industry can explore new innovative product offerings that focus on the biodynamic approach to hair health and incorporate adaptogenic herbs into their formulations. ## Workshop question How can your brand transform the way specific demographics have traditionally been marketed to? ## Trend signals for Cognitive Ginseng Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%. - Popularity: 66% - Activity: 65% - Freshness: 8% ## Examples of the Cognitive Ginseng trend 7 featured examples from Jan 9, 2017 to May 22, 2019. - [Eastern Ginger Brews](https://www.trendhunter.com/trends/ginbao): Mr. Mak's Ginbao Has Packaging Reminiscent of Ancient Medicines (Category: Lifestyle) Implication: The traditional Chinese wellness drinks offered by Mr. - [Stress-Busting Herbal Beverages](https://www.trendhunter.com/trends/herbal-beverage): 'Kalm & ON' Reduces Stress and Anxiety, Plus Boosts Energy & Focus (Category: Lifestyle) Implication: Beverage companies can explore the use of adaptogens and natural ingredients to create functional beverages that support stress management and energy boosting. - [Productivity-Boosting Supplements](https://www.trendhunter.com/trends/rising-energy): Urban Monk's 'Rising Energy' Invigorates the Mind & Body (Category: Lifestyle) Implication: The health and wellness industry has the potential to benefit from the development of natural energy supplements. - [Superfood-Infused Prepackaged Teas](https://www.trendhunter.com/trends/8th-wonder-tea): The 8th Wonder Tea Beverages are 100% Organic and Non-GMO (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of superfood-infused products to cater to health-conscious consumers. - [Adaptogenic Hair Supplements](https://www.trendhunter.com/trends/hair-supplements): Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health (Category: Lifestyle) Implication: The supplement industry can innovate by incorporating adaptogenic herbs into hair supplements targeting stress and nutrient replenishment. - [Potent Ginseng Supplements](https://www.trendhunter.com/trends/tablet-vitamin): The Mannatech 'GinMAX' Tablet Vitamins are Fast-Acting (Category: Lifestyle) Implication: The Mannatech 'GinMAX' supplements, with their potent ginseng composition, offer a disruptive innovation opportunity in the health and wellness industry. - [Vitamin-Rich Tea Collections](https://www.trendhunter.com/trends/t-plus): T Plus' 'Super Teas' are Enriched with Nine Essential Daily Vitamins (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing vitamin-enriched food products, such as snacks, cereals, and bars, that provide consumers with a convenient and nutritious way to mee… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)