# Cognitive Conditioning Consumers are shifting from training the body, to training the mind. By [Paul Maccarone](https://www.trendhunter.com/pmac), Student | Published Mar 21, 2014, updated Mar 25, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/cognitive-conditioning ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Cognitive Conditioning trend? **Cognitive Conditioning:** Instead of just focusing on training the body, people are taking increasing interest in training their minds. The rise of the geek has created a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain. In the end, consumers are now viewing the term healthy as a combination of body and mind. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 26, 2013 to Mar 19, 2014 - Published: Mar 21, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cognitive Conditioning trend ### Cognitive Conditioning Consumers are shifting from training the body, to training the mind, creating a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain. ### Brain-Computer Interfaces With the rise of devices such as the EMOTIV INSIGHT headset, brain-computer interfaces are becoming more commonplace and can be used to optimize brain performance and overall fitness. ### Language Learning Video Games Video games like Koe use simplicity in game design to make the process of learning a new language fun and accessible. ## What the Cognitive Conditioning trend means for industry ### For Education Technology EdTech can capitalize on the trend of cognitive conditioning to develop innovative new tools and resources for training the mind. ### For Gaming The rise of brain-computer interfaces and cognitive training apps presents a huge opportunity for the gaming industry to capitalize on the trend of training the mind. ### For Hospitality Bars and restaurants can take inspiration from Raising the Bar and create educational drinking experiences that make knowledge more accessible and help to attract new customers. ## Trend signals for Cognitive Conditioning Trend score 4.4 out of 10, from popularity 74%, activity 51%, freshness 8%. - Popularity: 74% - Activity: 51% - Freshness: 8% ## Examples of the Cognitive Conditioning trend 7 featured examples from Mar 26, 2013 to Mar 19, 2014. - [Iconic Maze Head Ads](https://www.trendhunter.com/trends/academia-de-ideias-ad-campaign): The Academia de Ideias Ad Campaign Promotes "Challenges For Your Brain" (Category: Marketing) Implication: Opportunity for ad agencies to explore new creative avenues and engage audiences in unique ways. - [Reimagined Speed-Reading Apps](https://www.trendhunter.com/trends/spritz): The Spritz App is Going to Help You Read Fast and Efficiently (Category: Tech) Implication: The education technology industry can incorporate speed-reading apps to improve learning outcomes and increase efficiency in reading. - [Focus-Enhancing Headsets](https://www.trendhunter.com/trends/focus-headset): The 'Foc.us' Headset Electrifies Your Brain to Increase Focus (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating neurostimulation technology in gaming accessories to enhance players' cognitive abilities and improve gaming performance. - [Cognitive Health Monitors](https://www.trendhunter.com/trends/emotiv-insight): The EMOTIV INSIGHT Headset Measures Mental Activities (Category: Lifestyle) Implication: Real-time cognitive monitoring technology can be utilized in healthcare settings to assess patients' mental health and cognitive function. - [Educational Drinking Bars](https://www.trendhunter.com/trends/raising-the-bar): Raising the Bar Turns the Local Watering Hole into a Learning Experience (Category: Social Good) Implication: Integrating education into social spaces like bars can enhance customers' experiences and differentiate businesses within the hospitality industry. - [Brain-Training Eye Apps](https://www.trendhunter.com/trends/ultimeyes-app): The Ultimeyes App Could Improve Your Vision by Training Your Brain (Category: Tech) Implication: Healthcare providers could incorporate brain-training apps in their patient care, offering patients a non-invasive option to improve their eyesight. - [Language Learning Video Games](https://www.trendhunter.com/trends/japanese-language-game): Koe is a Japanese Language Game That Makes Learning Easy (Category: Tech) Implication: The education technology industry can capitalize on language learning gamification by developing innovative platforms and tools that enhance language acquisition for students. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)