# Cognitive Auto Automotive start-ups seek to offer more intelligent solutions. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 28, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cognitive-auto ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Cognitive Auto trend? **Cognitive Auto:** Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 11 to Mar 17, 2016 - Published: Mar 28, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cognitive Auto trend ### Autonomous Cars Start-ups and established companies are competing to develop self-driving cars and related products and services, creating new opportunities for businesses to innovate and disrupt the automotive industry. ### Artificial Intelligence in Auto Insurance Insurtech companies like Insurify are leveraging AI to make recommendations for car insurance coverage, creating new ways for businesses to improve the insurance industry. ### Cognitive Automotive Technology Companies like Capio are using advanced speech recognition technology and deep learning to create vehicles that can interact with humans in more natural, intuitive ways, opening up new possibilities for businesses to enhance automotive features and services. ## What the Cognitive Auto trend means for industry ### For Automotive Industry The automotive industry is being disrupted by new companies developing autonomous driving technology and innovative products and services. ### For Insurance Industry Insurtech companies are transforming the insurance industry with new technologies like AI and automation. ### For Speech Recognition Industry Speech recognition companies like Capio have the potential to revolutionize not only the automotive industry, but also other industries like call centers, robotics and home automation. ## Workshop question Brainstorm ways in which your brand could implement cognitive technology to smooth out the consumer experience. ## Trend signals for Cognitive Auto Trend score 3.4 out of 10, from popularity 58%, activity 36%, freshness 8%. - Popularity: 58% - Activity: 36% - Freshness: 8% ## Examples of the Cognitive Auto trend 4 featured examples from Mar 11 to Mar 17, 2016. - [Autonomous Auto Start-Ups](https://www.trendhunter.com/trends/comma): Automotive Start-Up 'Comma' is on a Mission to Beat Google and Tesla (Category: Autos) Implication: The automotive industry is being disrupted by start-ups like Comma, creating opportunities for innovation in autonomous vehicles and related technology. - [AI Auto Insurance Platforms](https://www.trendhunter.com/trends/insurify): Insurify Uses Artificial Intelligence to Suggest Coverage Plans (Category: Autos) Implication: Insurify is an example of an insurtech company that leverages AI to disrupt the traditional car insurance industry. - [Cognitive Car Safety Systems](https://www.trendhunter.com/trends/nauto): Autonomous Driving Start-Up NAUTO Offers After-Market Solutions (Category: Autos) Implication: Disruptive innovation opportunity: Create new business models by offering after-market safety systems and services. - [Cognitive Learning Automotives](https://www.trendhunter.com/trends/capio): Capio Enhances Vehicles with Intuitive Speech Recognition (Category: Autos) Implication: Capio's technology can disrupt the way humans interact with cars, ushering an era of intuitive and personalized driving experiences. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)