# DIY Barista Seduced by cafe culture, consumers learn how to make their own craft coffee. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 30, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coffee-literacy ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the DIY Barista trend? **DIY Barista:** More than just a morning beverage, coffee has developed a culture and lifestyle of its own. Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. This shift indicates not only the strength of coffee culture, but also the pervasiveness of the artisan movement with which it is closely associated. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 27, 2014 to Oct 6, 2016 - Published: Apr 30, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the DIY Barista trend ### DIY Coffee Culture Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. ### Technology-Enabled Coffee Machines Smart coffee machines equipped with precision filtration technology and pre-set brew controls are gaining popularity. ### Crystallized Instant Coffees Specialty instant coffees that are sourced from top roasters, brewed to perfection and freeze-dried into crystallized form are gaining acceptance among consumers. ## What the DIY Barista trend means for industry ### For Kitchen Appliances Innovations in brewing technology and freeze-drying are expanding opportunities for disruptive innovation in the kitchen appliance industry. ### For Food and Beverage Industry Advancements in coffee roasting, brewing and freeze-drying are driving disruptive innovation in the food and beverage industry. ### For E-commerce Industry Specialty instant coffees are expanding opportunities for e-commerce companies to reach consumers with high-quality coffee products. ## Workshop question How will the growing artisan movement and DIY culture impact your brand, if at all? ## Trend signals for DIY Barista Trend score 3.6 out of 10, from popularity 51%, activity 50%, freshness 8%. - Popularity: 51% - Activity: 50% - Freshness: 8% ## Examples of the DIY Barista trend 7 featured examples from Sep 27, 2014 to Oct 6, 2016. - [Crystallized Instant Coffees](https://www.trendhunter.com/trends/best-instant-coffee): Voilà is Introducing Itself as the "World's Best Instant Coffee" (Category: Lifestyle) Implication: Opportunity for coffee producers to enter the instant coffee market by leveraging their expertise in coffee sourcing, roasting, and brewing to produce specialty instant coffees. - [Smart Coffee Makers](https://www.trendhunter.com/trends/coffee-brew-system): The OXO On Coffee Brew System Uses Alarm Clock Tech for Added Precision (Category: Art & Design) Implication: The integration of smart technology and precision brewing in coffee makers suggests an opportunity for companies in the home appliance industry to prioritize innovation in kitchen… - [Coffee Analysis Apps](https://www.trendhunter.com/trends/coffee-notes): Angels' Cup Coffee's App Lets You Make & Share Coffee Notes (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the coffee industry by leveraging technology to enhance the coffee tasting and sharing experience. - [Cappuccino-Perfecting Frothers](https://www.trendhunter.com/trends/milk-frother): The 'Fika' Electric Milk Frother Streamlines Custom Coffee Creation (Category: Tech) Implication: Disruptive innovation opportunity: Create innovative home appliance solutions that cater to the growing demand for customized and convenient coffee-making experiences. - [Coffee Cooking Classes](https://www.trendhunter.com/trends/science-of-coffee): Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee (Category: Marketing) Implication: Coffee brands can collaborate with chefs to develop educational programs and showcase their coffee's potential in enhancing dining experiences. - [DIY Latte Ice Cubes](https://www.trendhunter.com/trends/diy-latte-ice-cubes-these-handy-coffee-cubes-make-it-easy-to-whip-up-frozen): These Handy Coffee Cubes Make It Easy to Whip Up Frozen Lattes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with coffee chains to supply pre-made DIY latte ice cubes as an additional product offering for at-home consumption. - [Creamy Coffee Brewing Machines](https://www.trendhunter.com/trends/lattissima-touch): The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk (Category: Lifestyle) Implication: The home appliances industry has an opportunity to innovate by creating more advanced and personalized coffee machines for consumers to use at home. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)