# Coffee Concentrates Liquid coffee concentrates offer convenience without compromising quality. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 4, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coffee-concentrates ## Key Figures - Trend score: 3.7/10 - Evidence articles: 9 ## What is the Coffee Concentrates trend? **Coffee Concentrates:** Concentrated liquid coffees are becoming more popular--particularly as high-quality ingredients offer the same flavors as fresh brewed coffee. These concentrates are convenient and make drinking coffee in different ways much simpler. ## The consumer insight behind the Coffee Concentrates trend Convenience is a huge motivator for most consumers, particularly as professional, social, and family responsibilities take up the majority of people's time. Brands that are able to balance convenience with high-quality offerings are going to be most appealing to consumers who are looking for ways to shorten daily rituals. ## At a Glance - Evidence: 9 featured examples - Articles from: May 24, 2021 to Nov 7, 2023 - Published: Feb 4, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Examples of the Coffee Concentrates trend 9 featured examples from May 24, 2021 to Nov 7, 2023. - [Ready-to-Drink Coffee Concentrates](https://www.trendhunter.com/trends/daydream-brew): Jot Ultra Coffee Dropped the Limited-Edition Daydream Brew (Category: Business) Implication: The food and beverage industry could invest in ready-to-drink coffee concentrate technology to meet the growing trend of portable and convenient coffee products. - [Shelf-Stable Coffee Concentrates](https://www.trendhunter.com/trends/concentrated-coffee): DreamPak's Ultimate Concentrated Coffee is Spill-Proof (Category: Lifestyle) Implication: The trend of shelf-stable coffee concentrates provides an opportunity for disruptive innovation in the instant coffee industry. - [Holiday Cold Brew Concentrates](https://www.trendhunter.com/trends/encore-cold-brew): The Limited-Edition Jot Coffee Encore Cold Brew is Winter-Inspired (Category: Lifestyle) Implication: The Coffee industry can create customer loyalty and increase revenue by innovating their product offerings such as Limited-Edition Seasonal Beverages, Cold Brew Concentrate, and S… - [Whole Spiced Coffee Syrups](https://www.trendhunter.com/trends/spiced-coffee-syrup): Transcendence Coffee Makes Elevated, Clean-Label Coffee Syrups (Category: Lifestyle) Implication: Transcendence Coffee's whole spiced coffee syrups have disrupted the traditional coffee syrup manufacturing industry by providing clean-label options and innovative flavor combina… - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4): Tim Hortons Unveils a New Nationally Available Item for US Customers (Category: Lifestyle) Implication: The launch of Tim Hortons Cold Brew Concentrate taps into the growing popularity of cold brew coffee and targets U.S. - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra): Super Coffee XXTRA Delivers a 200mg Jolt of Caffeine (Category: Lifestyle) Implication: The high demand for high caffeine canned beverages presents opportunities for the beverage industry to develop innovative products that combine energy-boosting properties with con… - [Chai-Concentrated Beverage Mixes](https://www.trendhunter.com/trends/chaiconcentrated-beverage-mix): The Republic of Tea Introduces the Tablespoon Chai Concentrate (Category: Lifestyle) Implication: New players have the opportunity to introduce their blends of beverage concentrates to a growing market of tea enthusiasts. - [Premium Coffee Concentrates](https://www.trendhunter.com/trends/onyx-coffee-extractions): Onyx Coffee Extractions Take the Guesswork Out of a Perfect Brew (Category: Lifestyle) Implication: Onyx Coffee Extractions disrupt the coffee industry by offering a convenient and customizable way to enjoy a premium brew. - [Cold Brew Cocktail Mixers](https://www.trendhunter.com/trends/split-tree): Split Tree Launched a Non-Alcoholic Cold Brewed Coffee Mixer (Category: Lifestyle) Implication: The cocktail mixer industry should take note of the trend towards using cold brew coffee in mixers, as well as the trend towards non-alcoholic and sugar-free mixers. **Workshop question:** How is your brand prioritizing convenience without sacrificing quality? ## Themes within the Coffee Concentrates trend ### Convenience with Premium Quality Brands that can offer high-quality products with the convenience that customers need are likely to succeed. ### Seasonal and Limited-Edition Products Offering unique and seasonal products like Jot Encore and Daydream Brew can attract loyal customers and increase sales. ### Versatile Applications Creating products like DreamPak's Ultimate Concentrated Coffee that can be used in drinks, cooking, and snacks have the potential to attract new customers and expand the market. ## What the Coffee Concentrates trend means for industry ### For Beverage Industry Creating innovative products like liquid coffee concentrates that cater to the needs of coffee-drinkers can be an opportunity for starting a successful food and beverage business. ### For Retail Industry Incorporating unique beverage products with versatile applications such as DreamPak's Ultimate Concentrated Coffee into stores can increase sales and attract more consumers. ### For Hospitality Industry Using products like Split Tree's Cold Brewed Coffee mixer in cocktails and drink menus has the potential to offer unique and appealing flavors to guests and increase sales in the hospitality industry. ## Trend signals for Coffee Concentrates Trend score 3.7 out of 10, from popularity 48%, activity 45%, freshness 18%. - Popularity: 48% - Activity: 45% - Freshness: 18% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)