# Co-Created Influencer Popular influencers on social media are co-creating collections with brands. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 26, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocreated-influencer ## Key Figures - Trend score: 5.1/10 - Evidence articles: 11 ## What is the Co-Created Influencer trend? **Co-Created Influencer:** Brands are reaching out to influencers with significant followings on various social media platforms in order to collaborate with them on new products and collections. Co-created products in this space include everything from skincare sets to wellness journals. ## The consumer insight behind the Co-Created Influencer trend The amount of reach social media influencers have, particularly in appealing to Millennial and Gen Z demographics, is vast. This form of celebrity is more intimate and authentic-seeming to consumers, and they're thus more likely to trust products coming from influencers over other types of celebrities. ## At a Glance - Evidence: 11 featured examples - Articles from: Nov 6, 2020 to Oct 29, 2022 - Published: Jan 26, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Co-Created Influencer trend ### Influencer collaboration Influencers are collaborating with brands to co-create collections and product lines, helping to make products more intimate and authentic-seeming to consumers. ### Influencer-crafted menu items Restaurants and food brands are partnering with influencers to launch limited edition menu items designed to appeal to younger demographics and drive engagement with the brand. ### Social media-inspired products Brands are launching products inspired by social media trends and influencers, particularly targeting Millennial and Gen Z demographics. ## What the Co-Created Influencer trend means for industry ### For Fashion & Beauty Fashion and beauty brands can collaborate with influencers to co-create collections and create trust with younger demographics. ### For Food & Beverage Restaurants and food brands can partner with influencers to develop limited edition menu items and attract younger consumers. ### For Consumer Goods Consumer goods brands can launch social media-inspired products that appeal to younger demographics and leverage the reach of influencers. ## Workshop question How could your brand better tap into the influencer market? ## Trend signals for Co-Created Influencer Trend score 5.1 out of 10, from popularity 74%, activity 67%, freshness 11%. - Popularity: 74% - Activity: 67% - Freshness: 11% ## Examples of the Co-Created Influencer trend 11 featured examples from Nov 6, 2020 to Oct 29, 2022. - [Influencer-Crafted Falafel Bowls](https://www.trendhunter.com/trends/emmas-fire-bowl): Cava Has Launched the New Emma’s Fire Bowl with Emma Chamberlain (Category: Pop Culture) Implication: Restaurants can collaborate with influencers and expand vegetarian/vagan offerings to attract a wider customer base and increase sales. - [Size-Inclusive Influencer-Approved Apparel](https://www.trendhunter.com/trends/the-birds-papaya-fall-2020): Smash + Tess Debuts The Birds Papaya Fall 2020 Series (Category: Social Good) Implication: Retailers who prioritize size inclusivity and collaborate with influencers to create trendy and inclusive apparel. - [Influencer-Created Burger Experiences](https://www.trendhunter.com/trends/mrbeast-burger-experience): MrBeast Debuted a Viral Restaurant Dubbed MrBeast Burger (Category: Lifestyle) Implication: Fast food brands can explore partnerships with influencers to reach younger audiences and generate buzz. - [Influencer-Crafted Burritos](https://www.trendhunter.com/trends/karl-jacobs-burrito): Chipotle Has a New New Karl Jacobs Burrito Made with New Pollo Asado (Category: Marketing) Implication: Collaborating with influencers in the fast food industry can lead to creative marketing strategies and menu innovations. - [Influencer-Crafted Pressed Juices](https://www.trendhunter.com/trends/tonic-and-pink-grape): Pure Green Just Launched the Foodgod Tonic and Pink Grape Juice (Category: Lifestyle) Implication: Collaborating with influencers to create new products can help food and beverage companies stay competitive and appeal to new customer bases. - [Celebrity Co-Created Perfume Mists](https://www.trendhunter.com/trends/perfume-mist): The Anitta X Sol De Janeiro Perfume Mist is Fresh and Vegan (Category: Marketing) Implication: The collaboration between Sol de Janeiro and Anitta showcases the potential for innovation and growth in the perfume and fragrance industry. - [Influencer-Created Spice Brands](https://www.trendhunter.com/trends/sunshine-seasoning): Tabitha Brown's Sunshine Seasoning is Debuting on Retail Shelves (Category: Lifestyle) Implication: There is a disruptive innovation opportunity in the food and beverage industry for companies to partner with social media influencers to bring unique, all-natural and vegan produc… - [Influencer-Created Plush Pets](https://www.trendhunter.com/trends/plushes-pets): Spin Master Collaborated with Social Media Stars on P.Lushes Pets (Category: Life-Stages) Implication: Toy companies can partner with social media stars to create exclusive and limited-edition plush toy lines, designing characters inspired by fashion trends to increase their revenu… - [Influencer-Crafted Poke Bowls](https://www.trendhunter.com/trends/the-tway-bowl): Sweetfin Teamed Up with Influencer Tway Nguyen on the Tway Bowl (Category: Pop Culture) Implication: Restaurants can leverage influencer partnerships and fusion cuisine to attract new customers and drive sales. - [Co-Created Body Care Collections](https://www.trendhunter.com/trends/vaseline-illuminate-me): The Vaseline Illuminate Me Products Were Made with Black Women (Category: Fashion) Implication: Disruptive innovation opportunity: Partnering with influencers to co-create skincare lines - [Influencer-Crafted Menu Items](https://www.trendhunter.com/trends/new-social-stars-influenced-menu): Denny's Launched a New Social Stars Influenced Menu with TikTokers (Category: Lifestyle) Implication: Food and beverage industries can leverage influencers to create new products that connect with younger, social-media-focused audiences. ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)