# Co-Cosmetic Cosmetic companies accelerate their co-branding initiatives. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 2, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocosmetic ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Co-Cosmetic trend? **Co-Cosmetic:** Understanding the rising influence of social media influencers, as well as acknowledging the interest piqued when traditional brands collaborate with adjacent industries, cosmetic companies are ramping up their co-branding initiatives via various product lines and/or retail spaces. ## The consumer insight behind the Co-Cosmetic trend Millennial and Gen Z consumers today hold very strong opinions about different brands in all sorts of industries and extend a good deal of loyalty to the brands they do like. As a result, these two demographic groups are often excited by unexpected partnerships that celebrate and spotlight their love of two separate brands at once. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 10, 2018 to Jul 19, 2019 - Published: Oct 2, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Co-Cosmetic trend ### Co-branded initiatives Cosmetic companies are teaming up with businesses from adjacent industries to create unique experiences and increase product offerings. ### Social media influencers Rising influence of social media influencers has encouraged companies to collaborate and target younger, brand-loyal demographics. ### Dessert-inspired cosmetics Companies are creating makeup products with dessert themes as a way to appeal to younger audiences on social media. ## What the Co-Cosmetic trend means for industry ### For Beauty Industry Cosmetic brands can enhance their product lineup through co-branding initiatives, and target younger demographics on social media through partnerships with influencers. ### For Food Industry Businesses in the food industry can partner with cosmetic brands for unique retail experiences, and use their product offerings to promote new menu items. ### For Social Media Industry Influencer marketing is becoming more popular as brands recognize its potential, and companies can benefit from partnerships with influencers to increase their social media reach. ## Workshop question Consider a company or influencer your brand could co-create with. ## Trend signals for Co-Cosmetic Trend score 5.1 out of 10, from popularity 76%, activity 69%, freshness 8%. - Popularity: 76% - Activity: 69% - Freshness: 8% ## Examples of the Co-Cosmetic trend 5 featured examples from Mar 10, 2018 to Jul 19, 2019. - [Co-Branded Dessert Cosmetics](https://www.trendhunter.com/trends/collaborative-makeup): Sephora and Museum of Ice Cream are Launching Collaborative Makeup (Category: Art & Design) Implication: The beauty and cosmetics industry can benefit from co-branding collaborations to create exciting new products for consumers. - [Ice Cream-Inspired Eyeshadows](https://www.trendhunter.com/trends/ice-cream-makeup): Halo Top & ColourPop Collaborated on an Ice Cream Makeup Collection (Category: Fashion) Implication: Cosmetic companies can leverage the trend of food-inspired makeup to tap into new markets and create innovative products - [Co-Branded Coffee Pop-Ups](https://www.trendhunter.com/trends/coffee-and-dry-shampoo): Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo" (Category: Lifestyle) Implication: Exploring innovative marketing strategies and partnerships to cater to the needs of busy individuals seeking time-saving solutions. - [Co-Branded Spring Cosmetic Collections](https://www.trendhunter.com/trends/3ce-and-maison-kitsun): 3CE and Maison Kitsuné Have Partnered for a Second Launch (Category: Fashion) Implication: Innovation in the cosmetics industry through collaborations, seasonal collections, and the development of products that enhance a natural, summery glow. - [Cafe-Based Cosmetic Pop-Ups](https://www.trendhunter.com/trends/glossier-and-rheas): Glossier and Rhea's are Partnering for This Unique Retail Experience (Category: Lifestyle) Implication: Cosmetic brands can explore partnerships with cafes and restaurants to expand their retail footprint and engage with a new audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)