# Coconut Keto Snacks with coconut are targeted to those on a ketogenic diet. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Nov 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coconut-keto ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Coconut Keto trend? **Coconut Keto:** Snack brands are increasingly recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are responding by targeting their products specifically to this group. ## The consumer insight behind the Coconut Keto trend Understanding shifting lifestyle trends, brands that turn attention toward diets that embrace previously stigmatized ingredients, such as fat, will appear more contemporary. Consumers today aspire toward holistic health as opposed to simple weight loss. This signifies a greater shift in attitudes toward what is considered a "healthy body." ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 13, 2017 to Sep 21, 2018 - Published: Nov 28, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Coconut Keto trend ### Ketogenic Diet Targeting Snack brands are recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are targeting their products specifically to this group. ### Healthy Fats Trending Consumers today aspire toward holistic health embracing previously stigmatized ingredients, such as fat will appear more contemporary, hence creating disruptive opportunities. ### Plant-Based Keto The market is witnessing the rise of plant-based keto bars and snacks to cater to consumers looking for plant-based health foods that are aligned with keto diet plans. ## What the Coconut Keto trend means for industry ### For Food and Beverage Industry There's an opportunity for companies to tap into the keto-friendly snacking market and experiment with nourishing and healthy snack recipes. ### For Retail Industry Retailers can consider adding a special section for keto-friendly snacks to cater to the growing segment of customers following a ketogenic diet plan. ### For Health and Wellness Industry There's a new trend of consumers who aspires toward holistic health as opposed to simple weight loss; hence businesses in the health and wellness industry should innovate to meet this need. ## Workshop question What components of your product hold dual functionalities? Is there a way to accelerate this so these functions are of a higher value to the consumer? ## Trend signals for Coconut Keto Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%. - Popularity: 51% - Activity: 37% - Freshness: 8% ## Examples of the Coconut Keto trend 5 featured examples from Jul 13, 2017 to Sep 21, 2018. - [Keto-Friendly Snack Bars](https://www.trendhunter.com/trends/fatbar): Dang Foods's New FATBAR Snacks are Made for Those Following the Keto Diet (Category: Lifestyle) Implication: The snack food industry has an opportunity to cater to consumers following the keto diet by creating low-carb and plant-based snack options. - [Plant-Based Ketogenic Bars](https://www.trendhunter.com/trends/ketogenic-bar): The 'Dang Bar' is Packed with Healthy Fats to Support Sustained Energy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Offer healthy snack options that cater to specific dietary needs, such as those following ketogenic or plant-based diets. - [Ketogenic Snack Bars](https://www.trendhunter.com/trends/keto-bars): Keto Bars' High-Fat, Low-Carb Chocolate Mint Bar is a Guilt-Free Indulgence (Category: Lifestyle) Implication: The snack industry can capitalize on the rise of ketogenic-friendly grab-and-go snacks by creating their own lines of low-carb, high-fat products. - [Ketogenic Chocolate Cups](https://www.trendhunter.com/trends/keto-snack): Eating Evolved's Keto Snacks Emphasize Chocolate as "Food, Not Candy" (Category: Lifestyle) Implication: Opportunity for food and beverage companies to tap into the demand for keto-friendly snacks and desserts. - [Plant-Powered Keto Bars](https://www.trendhunter.com/trends/keto-bar): Love Good Fats Co.'s Newest Bars are Packed with Healthy Plant-Based Fats (Category: Lifestyle) Implication: The food industry can capitalize on the growing demand for plant-based and keto-friendly snacks that are both healthy and delicious. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)