# Cocoa Infusion Brands use the benefits of cocoa to improve skin's appearance. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocoa-infusion ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Cocoa Infusion trend? **Cocoa Infusion:** Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 28 to Sep 4, 2017 - Published: Sep 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cocoa Infusion trend ### Cocoa-Infused Beauty Products The ROI opportunity is for cosmetic and CPG companies to create highly personalized product lines making use of natural, skin rejuvenating ingredients. ### Collagen-Based Food and Drink Products The opportunity here is for food and drink manufacturers to infuse their consumer products with highly sought after ingredients like collagen that have health benefits for the skin, bones and joints. ### Superfood Powders and Snacks Nutrition brands can capitalize on the demand for on-the-go, healthy snacks and drinks by developing more 'beauty food' concepts, which similarly offer functional benefits to support one's skin, hair and overall health. ## What the Cocoa Infusion trend means for industry ### For Beauty Industry Cocoa-based and other natural ingredient cosmetics have enormous potential to become a significant source of business for the beauty industry. ### For Food and Beverage Industry There is an incredible opportunity for this industry to innovate in functional foods that satisfy both taste and nutrition requirements of consumers. ### For Health and Wellness Industry Collagen and other superfood-based snack and drink products offer consumers a wealth of choices for functional supplementation and wellness enhancement. ## Workshop question How can your brand employ marketing to change the narrative surrounding some of the less well-regarded aspects of its products/services? ## Trend signals for Cocoa Infusion Trend score 2.6 out of 10, from popularity 39%, activity 31%, freshness 8%. - Popularity: 39% - Activity: 31% - Freshness: 8% ## Examples of the Cocoa Infusion trend 6 featured examples from Feb 28 to Sep 4, 2017. - [Collagen Snack Bars](https://www.trendhunter.com/trends/beauty-food): Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars (Category: Lifestyle) Implication: The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks. - [Superfood Beauty Powders](https://www.trendhunter.com/trends/the-beauty-chef): The Beauty Chef Offers Powders That Enhance Users' Appearance (Category: Lifestyle) Implication: The beauty industry can incorporate superfoods and natural ingredients into their products to provide customers with a holistic approach to enhancing their physical appearance. - [Complexion-Improving Chocolate Bites](https://www.trendhunter.com/trends/beauty-chocolates): The Beauty Chocolates From Sakara Life Enhance Your Skin (Category: Lifestyle) Implication: Disruptive innovation opportunity in the beauty industry to create products that enhance complexion and promote skin health. - [Moisturizing Cocoa Masks](https://www.trendhunter.com/trends/perricone-md): Perricone MD's Cocoa Mask Hydrates the Skin (Category: Fashion) Implication: Skincare industry can benefit by incorporating natural ingredients into its products and using innovative technologies. - [Self-Heating Clay Masks](https://www.trendhunter.com/trends/cream-face-mask): Miss Spa's Cream Face Mask Blends Clay and Cocoa Fruit Extract (Category: Fashion) Implication: Opportunity for skincare companies to innovate and create new products that offer unique and luxurious experiences. - [Chocolatey Lip Scrubs](https://www.trendhunter.com/trends/chocolate-lip-scrub): Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor (Category: Fashion) Implication: The beauty industry can explore the trend of chocolatey lip scrubs and create innovative lip care products to attract chocolate-loving consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)