# Cocktail Crossover Unexpected snacks take flavor inspiration from classic cocktails. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocktailinspired-crossover ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Cocktail Crossover trend? **Cocktail Crossover:** While cocktail-inspired flavoring has been delighting experiential foodies for some time, a particular focus on more extreme examples that see the crossover of classic cocktail flavors and unexpected snacks can be observed. ## The consumer insight behind the Cocktail Crossover trend Over the past few years, experimentation in flavoring has become more and more appealing to consumers, feeding their desire to experience both novelty (by way of new flavors) as well as comfort. Given that food has developed into a status symbol to so many, there's also a premium being put on flavors inspired by more upscale food and drink. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 15, 2018 to May 23, 2019 - Published: May 27, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cocktail Crossover trend ### Experimental flavoring Consumers are looking for novelty and comfort in food, leading to experimentation in flavoring. ### Premium flavors There is a premium being put on flavors inspired by more upscale food and drink, making it an opportunity for businesses to offer gourmet takes on everyday foods. ### Alcohol-inspired food There is a growing trend of alcohol-inspired food products, such as pasta sauces, yogurts, and marshmallows. ## What the Cocktail Crossover trend means for industry ### For Food and beverage The food and beverage industry can offer more experimental flavors and premium options for consumers, as well as explore alcohol-inspired products. ### For Packaging With the release of the new Piña Colada yogurt with recyclable packaging, the packaging industry should explore more sustainable options to appeal to environmentally conscious consumers. ### For Retail Retailers can offer unique and unexpected flavor combinations, and capitalize on the trend of alcohol-inspired food products to attract consumers looking for new experiences in food and drink. ## Workshop question What yet-to-be explored flavor crossover could you experiment with in order to woo novelty-driven snackers? ## Trend signals for Cocktail Crossover Trend score 3.3 out of 10, from popularity 43%, activity 49%, freshness 8%. - Popularity: 43% - Activity: 49% - Freshness: 8% ## Examples of the Cocktail Crossover trend 5 featured examples from Apr 15, 2018 to May 23, 2019. - [Cocktail-Inspired Pasta Sauces](https://www.trendhunter.com/trends/bloody-mary-marinara): Preservation & Co. Has Created a Tangy Bloody Mary Marinara Sauce (Category: Lifestyle) Implication: Food manufacturers can create new and innovative products in response to the trend of gourmet condiments and unique flavor combinations. - [Cocktail-Flavored Snack Chips](https://www.trendhunter.com/trends/tyrrells-raspberry-bellini): The Tyrrells Raspberry Bellini Chips are Limited-Edition (Category: Lifestyle) Implication: Companies in the snack food industry can seize the opportunity to explore and create new and exciting flavor combinations, attracting consumers looking for novel taste experiences. - [Cocktail-Themed Pickled Vegetables](https://www.trendhunter.com/trends/pickled-vegetables): Pernicious Pickling Co. Created a "Bloody Mary Bar In a Jar" (Category: Lifestyle) Implication: The rapidly-growing trend of pickling and fermenting opens up opportunities for food and beverage companies to innovate with new flavors and offerings, as well as capitalize on th… - [Cocktail-Flavored Yogurts](https://www.trendhunter.com/trends/the-collective-pia-colada-yogurt): The Collective Piña Colada Yogurt is Limited-Edition (Category: Lifestyle) Implication: Dairy product manufacturers can explore the opportunity of innovating and expanding their product lines by introducing cocktail-flavored yogurts to cater to consumer demand for un… - [Tomato-Flavored Marshmallows](https://www.trendhunter.com/trends/the-marshmallowist-gourmet-marshmallow): The Marshmallowist Created Spiced Tomato + Vodka Gourmet Marshmallows (Category: Lifestyle) Implication: Introducing unusual flavors and ingredients for tailored, high-end confectionery products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)