# Cocktail Soda Brands are infusing sodas with common mixed cocktail ingredients. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 21, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocktail-soda ## Key Figures - Trend score: 4.8/10 - Evidence articles: 8 ## What is the Cocktail Soda trend? **Cocktail Soda:** Brands are crafting non-alcoholic sparkling sodas with common cocktail ingredients like bitters and spritzes. These sodas offer the strong bitter flavor of cocktails in a bar mixed with the refreshing nature of sparkling sodas while enabling guilt-free consumption without alcohol. ## The consumer insight behind the Cocktail Soda trend Consumers are drawn to cocktails over traditional drinks for their strong bittersweet flavors. However, the inflated prices charged at bars combined with the challenges associated with drinking alcohol, make these flavors less accessible in everyday life. Thus, consumers place pressure on brands to craft alcohol-free, refreshing products that do not compromise on the powerful bittersweet flavors of cocktails. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 22, 2022 to Sep 26, 2024 - Published: Feb 21, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Cocktail Soda trend 8 featured examples from Jan 22, 2022 to Sep 26, 2024. - [Bubbly Low-Calorie Mocktails](https://www.trendhunter.com/trends/maison-perrier-chic): Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages (Category: Lifestyle) Implication: Opportunities for the beverage industry to capitalize on the rising trend of low-calorie mocktails and luxurious alcohol alternatives that cater to health-conscious consumers. - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers): SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home (Category: Lifestyle) Implication: The rise of non-alcoholic cocktail mixers opens up new product lines in the beverage market, appealing to health-conscious consumers. - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda): Botanical Sodas are Elegant Alcohol Alternatives (Category: Lifestyle) Implication: Beverage companies can disrupt the market by creating non-alcoholic drinks that use natural botanical ingredients to create elegant and sophisticated flavors. - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda): The Cardamom Bitters & Soda is Spicy & Sugar-Free (Category: Lifestyle) Implication: The beverage industry can innovate by introducing spice-infused non-alcoholic drinks, expanding the bitters and soda drink category and incorporating sugar-free options into their… - [Refreshing Sparkling Cocktails](https://www.trendhunter.com/trends/nonalcoholic-sparkling-cocktails): Blind Tiger Introduced Two New Non-Alcoholic Sparkling Cocktails (Category: Marketing) Implication: The beverage industry is witnessing an expansion in its alcohol-free portfolio, appealing to consumers seeking healthier alternatives. - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club): Mocktail Serves Up the Best Parts of Cocktails Without Alcohol (Category: Lifestyle) Implication: Opportunity for food and beverage companies to diversify their product offerings to include sophisticated non-alcoholic beverage options in response to changing consumer preferenc… - [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers): Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D (Category: Lifestyle) Implication: The launch of Punchy's vitamin-infused mixers highlights a change in consumer preferences towards healthier drink options. - [Free-From Social Tonics](https://www.trendhunter.com/trends/opus): Opus' Alcohol-Free Gin and Tonic Has Zero Sugar, Carbs or Calories (Category: Lifestyle) Implication: Opus' innovative line of alcohol-free cocktails has the potential to disrupt the beverage industry by providing a healthier and more inclusive option for consumers. **Workshop question:** How could your brand repurpose ingredients for a different consumer base? ## Themes within the Cocktail Soda trend ### Alcohol-Free Beverages Crafting non-alcoholic cocktails with the essence of traditional cocktail ingredients and flavors. ### Personalized Drinks Catering to people with varying lifestyles and dietary restrictions, while providing unique flavor experiences. ### Functional Mixers Incorporating functional ingredients that offer health and nutritional benefits into beverage mixers. ## What the Cocktail Soda trend means for industry ### For Beverage Industry Crafting sophisticated and innovative non-alcoholic beverages. ### For Wellness Industry Creating drinks that serve a functional purpose offering health benefits, such as providing vitamins or catering to dietary restrictions. ### For Hospitality Industry Offering a distinct and exciting selection of non-alcoholic offerings for customers, catering to a wide variety of backgrounds and experiences. ## Trend signals for Cocktail Soda Trend score 4.8 out of 10, from popularity 65%, activity 51%, freshness 28%. - Popularity: 65% - Activity: 51% - Freshness: 28% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)