# Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocktail-nourishment ## Key Figures - Trend score: 2.1/10 - Evidence articles: 8 ## What is the Cocktail Nourishment trend? **Cocktail Nourishment:** As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 30, 2013 to Sep 17, 2014 - Published: Apr 9, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cocktail Nourishment trend ### Fruit-Infused Alcohol Opportunity to create nutritious yet indulgent alcoholic beverages by incorporating citrus fruits and juices into the mix. ### DIY Booze-Infused Snacks Opportunity to create snack-sized drinks that serve as cocktails with a dual purpose and offer a fun, innovative twist to traditional cocktails. ### Worldly Cocktails Opportunity to create cocktails that feature ingredients from around the globe and offer a unique and exotic drinking experience for customers. ## What the Cocktail Nourishment trend means for industry ### For Beverage Industry Incorporating fruits, unique ingredients, and exotic flavors into cocktails presents opportunities for innovation in the industry and offers a broader range of options for consumers. ### For Hospitality Industry Creating unique, inventive cocktails for guests can enhance their overall experience and differentiate establishments in a crowded market. ### For Food Industry Incorporating citrus fruits and juices into foods and snacks is a healthy and convenient way to meet consumers' nutritional needs while still indulging their desire for personal extravagances like alcohol. ## Trend signals for Cocktail Nourishment Trend score 2.1 out of 10, from popularity 30%, activity 25%, freshness 8%. - Popularity: 30% - Activity: 25% - Freshness: 8% ## Examples of the Cocktail Nourishment trend 8 featured examples from Mar 30, 2013 to Sep 17, 2014. - [Booze-Infused Fruit Shooters](https://www.trendhunter.com/trends/strawberry-margarita-jello-shooters): The DIY Strawberry Margarita Jello Shooters are Fun and Easy (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcohol-infused snacks to create new product lines and expand their offerings. - [Seasonal Citrus Beverages](https://www.trendhunter.com/trends/lime-cordial-three-ways): Joy the Baker's Lime Cordial Three Ways Post is Fresh (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate seasonal citrus beverages into an existing beverage manufacturing business or start a new brand specializing in this category. - [Iconic Comedy-Inspired Cocktails](https://www.trendhunter.com/trends/ron-burgundy-cocktail): The Ron Burgundy Cocktail Packs a Delicious Punch (Category: Lifestyle) Implication: Restaurants and bars can attract fans of popular movies and TV shows by creating themed drinks and snacks that pay homage to beloved characters and storylines. - [Frothy Beer Cocktails](https://www.trendhunter.com/trends/beer-cocktail): The Hopping Berry Mixes Fruit Notes with the Refreshing Taste of Ale (Category: Lifestyle) Implication: Craft breweries can explore the creation of fruit-infused beers to appeal to adventurous consumers. - [Autumn Citrus Cocktails](https://www.trendhunter.com/trends/gin-hound): This Gin Hound Beverage Recipe is Perfect for Fall Weather (Category: Lifestyle) Implication: Opportunities for restaurants, bars, and hotels to create seasonal cocktail menus that cater to customer preferences and trends. - [Breezy Citrus Cocktails](https://www.trendhunter.com/trends/lime-drink-recipe): This Honey Lime Drink Recipe is Light and Delicious (Category: Lifestyle) Implication: Hotels, bars, and restaurants can capitalize on the trend by offering a diverse range of citrus cocktails to attract customers and enhance their drink menus. - [Worldly Cocktails](https://www.trendhunter.com/trends/commonwealth-cocktail): Mal Spence's Commonwealth Cocktail Has 71 Ingredients from Around the Globe (Category: World) Implication: Restaurants, bars, and hotels can capitalize on the trend of globally-inspired cocktails by offering unique and exotic drink options to attract customers and enhance their dining… - [Citrus-Infused Springtime Drinks](https://www.trendhunter.com/trends/rose-sangria): Cupcakes and Cashmere's Rose Sangria Merges Flavors (Category: Lifestyle) Implication: Companies in the alcohol and beverage industry can experiment with new flavor combinations and marketing techniques to appeal to consumers' changing tastes and preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)