# Cocktail Mimicry Brands imitate cocktails for their wellness and beauty-focused elixirs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cocktail-mimicry ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Cocktail Mimicry trend? **Cocktail Mimicry:** The interactive nature of creating cocktails, along with the diverse flavor potential of such beverages, has led to the rising incorporation of cocktail-making in non-alcoholic beverages. These products are able to serve health-conscious consumers who value experiential and customizable food and beverage items. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 18, 2015 to Aug 24, 2018 - Published: Jul 24, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cocktail Mimicry trend ### Health-Conscious Beverages As consumers are becoming more health-conscious, brands are incorporating cocktail-making in non-alcoholic beverages as a way to serve health-conscious consumers who value experiential and customizable food and beverage items. ### Non-Alcoholic Innovation Brands are creating non-alcoholic and low-alcohol cocktails as a way to introduce unique flavor experiences and appeal to consumers who are presently avoiding alcohol or looking to cut it from their diet. ### Innovative Mixology While traditional cocktails continue to be popular, new mixology books and boxed sets are being created to appeal to consumers' preferences, ranging from tea-based mixed drinks to whiskey and brandy. ## What the Cocktail Mimicry trend means for industry ### For Beverage Industry The rise of health-conscious and non-alcoholic beverages presents opportunities for innovation and new product development. ### For Food and Beverage Retail Industry Retailers can offer curated sets of floral syrups and cocktail-making kits to appeal to foodies and mixologists alike. ### For Marketing and Branding Industry Opportunities exist for branding and design agencies to create innovative beverage packaging that emphasizes simplicity and the use of all-natural ingredients. ## Workshop question How could your brand package one of its products or services in a new way to appeal to previously untouched consumers? ## Trend signals for Cocktail Mimicry Trend score 4.0 out of 10, from popularity 61%, activity 51%, freshness 8%. - Popularity: 61% - Activity: 51% - Freshness: 8% ## Examples of the Cocktail Mimicry trend 5 featured examples from Dec 18, 2015 to Aug 24, 2018. - [Vitamin-Rich Healthy Beers](https://www.trendhunter.com/trends/healthy-beers): 'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health (Category: Lifestyle) Implication: Developing and marketing healthy beer options could differentiate craft beer brewers and provide growth opportunities. - [Beautifying Water Cocktails](https://www.trendhunter.com/trends/beauty-cocktail): This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer (Category: Lifestyle) Implication: Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks. - [Alcohol-Free Cocktail Bars](https://www.trendhunter.com/trends/alcohol-free-cocktail-bars): Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks (Category: Lifestyle) Implication: Bars and restaurants within the hospitality industry can offer no- and low-alcohol options to cater to the changing consumer preferences and capitalize on the growing trend for un… - [Floral Elixir Kits](https://www.trendhunter.com/trends/floral-elixir): Floral Elixir Co.'s Curated Sets Appeal to Tea Lovers, Gin Drinkers & More (Category: Lifestyle) Implication: The beverage industry can use the real flower and botanical-flavored syrups as a novel way to create unique and flavorful drinks for consumers to enjoy. - [Non-Alcoholic Mixology Publications](https://www.trendhunter.com/trends/the-seedlip-cocktail-book): The Seedlip Cocktail Book is Packed with 100 Tasty Recipes (Category: Lifestyle) Implication: The beverage industry can explore and capitalize on the trend of non-alcoholic mixology by developing innovative alcohol-free drink options and expanding their product range. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)