Luxurious brands pair up to appeal to the opulent male-identified consumer
Implications - Luxury offerings that result from partnerships between well-established, higher-end brands appeal to the discerning consumer whose interests fall in line with the cult of masculinity. While the products have a particularly binary definition of masculinity, many of the offerings are accessible to female-identifying consumers who share the same interests. Related to the selling power of exclusivity and craftsmanship in this realm of products, such ultra-luxurious offerings seek to conflate the two brands into one limited edition, opulent package that showcases one's status.
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Date Range:
Dec 14 — Nov 15
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