# Co-Branded Consumption Food brands collaborate and co-sign on various products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cobranded-consumption ## Key Figures - Trend score: 3.4/10 - Evidence articles: 8 ## What is the Co-Branded Consumption trend? **Co-Branded Consumption:** Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 2, 2016 to Apr 18, 2018 - Published: Apr 18, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Co-Branded Consumption trend ### Co-Branded Food Products Collaborations between recognizable food brands serve to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. ### Spicy Flavors in Fast Food There is a growing demand for hotter and more flavorful options at fast food chains. ### Co-Branded Desserts Hybrid desserts and snacks are becoming increasingly popular, often with leading brands joining forces to create unique and indulgent product offerings. ## What the Co-Branded Consumption trend means for industry ### For Fast Food Industry Fast food chains can capitalize on the trend of co-branded spicy foods by creating unique and flavorful new menu items. ### For Snack Food Industry The snack food industry can benefit from the trend of co-branded dessert offerings by partnering with leading dessert brands to create new hybrid products. ### For Ice Cream Industry Ice cream brands can expand their product offerings by collaborating with coffee brands to create new coffee-flavored ice cream products. ## Workshop question Conceptualize a collaborative product/service your brand could create with a business in a similar industry to yours. ## Trend signals for Co-Branded Consumption Trend score 3.4 out of 10, from popularity 49%, activity 45%, freshness 8%. - Popularity: 49% - Activity: 45% - Freshness: 8% ## Examples of the Co-Branded Consumption trend 8 featured examples from Jun 2, 2016 to Apr 18, 2018. - [Cinnamon Roll-Flavored Popcorn](https://www.trendhunter.com/trends/cinnamon-rollflavored): This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries (Category: Lifestyle) Implication: Innovation in the snack industry presents an opportunity for companies to position themselves as unique and exciting options in a competitive market. - [Hot Sauce-Themed Menus](https://www.trendhunter.com/trends/firedup-menu): Krystal's New Fired-Up Menu Features Tabasco-Infused Dishes (Category: Lifestyle) Implication: The fast food industry can stay competitive by innovating with new, spicy menu items and co-branded food products. - [Cheese-Dusted Chicken Fries](https://www.trendhunter.com/trends/cheetos-chicken-fries): Burger King's New Cheetos Chicken Fries are a Hybrid Side Dish (Category: Lifestyle) Implication: Fast food chains like Burger King are constantly seeking disruptive innovations to attract customers and stay ahead in the competitive industry. - [Co-Branded Coffee Ice Creams](https://www.trendhunter.com/trends/coffee-ice-creams): Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line (Category: Lifestyle) Implication: Opportunity for dairy companies to leverage the popularity of coffee-flavored frozen treats to expand their product lines. - [Co-Branded Soft Serve Treats](https://www.trendhunter.com/trends/made-with-ghirardelli): Carvel's New Ice Cream Line-Up is Made with Ghirardelli Chocolate (Category: Lifestyle) Implication: The food and beverage industry can explore new collaborations and product lines to appeal to consumers' taste preferences and differentiate from competitors. - [Co-Branded Coffee Breakfast Tarts](https://www.trendhunter.com/trends/poptarts-dunkin-donuts): Pop-Tarts' Dunkin' Donuts Tarts Come In Limited Edition Flavors (Category: Lifestyle) Implication: Companies can explore partnership opportunities within the food and beverage industry to create new and exciting products. - [Hot Sauce-Flavored Dips](https://www.trendhunter.com/trends/made-with-tabasco-sauce): The New Heluva Good! Dip is Made with Tabasco Sauce (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the trend towards exotic flavor combinations by developing new products that appeal to adventurous taste buds. - [Co-Branded Spicy Chicken Sandwiches](https://www.trendhunter.com/trends/wayback-burgers): Wayback Burgers' New Sandwich Features Frank's RedHot Sauce (Category: Lifestyle) Implication: The fast food industry can capitalize on the increasing demand for spicy options by collaborating with popular sauce brands, like Frank's RedHot, to create new and exciting menu i… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)