# Clown Couture Circus-inspired styles and themes make clown attire fashionable. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 19, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clown-couture ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Clown Couture trend? **Clown Couture:** Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 27, 2010 to Aug 19, 2011 - Published: Oct 19, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Clown Couture trend ### Clown Couture The emergence of stylish, eccentric, grotesque, and dramatic clown-themed fashion apparel and photography which allows designers to express the peculiar and quirky side of fashion and provide inspiration for costume design. ### Soft Playful Photoshoots The soft, playful clown-themed photoshoots featuring feminine touches, romantic ambiance, and floral and tulle fashions that can influence the fashion industry for this year's style. ### Chic Clown Cosmetics The emergence of contemporary and modern clown-inspired makeup that enables people to live escape from their lives and take on different characteristics or traits, appealing to a wide range of consumers. ## What the Clown Couture trend means for industry ### For Fashion The fashion industry can leverage the emergence of clown-themed fashion apparel and photography to create unique and stylish designs for the market. ### For Cosmetics The cosmetic industry can tap into the growing trend of contemporary and modern clown-inspired makeup to offer products that enable people to take on different traits and characteristics, offering temporary escapism. ### For Shoe Manufacturing Shoe manufacturing companies can incorporate handcrafted detailing and premium leather materials in their offerings to create unique footwear inspired by the color-blocked, chic, and eccentric clown-themed fashion. ## Trend signals for Clown Couture Trend score 5.0 out of 10, from popularity 72%, activity 70%, freshness 8%. - Popularity: 72% - Activity: 70% - Freshness: 8% ## Examples of the Clown Couture trend 6 featured examples from Nov 27, 2010 to Aug 19, 2011. - [Outlandish Parisian Editorials](https://www.trendhunter.com/trends/glamour-revival): Glamour Revival by Taki Bibolas Combines Clown and Couture (Category: Fashion) Implication: Industry that can capitalize on the trend of psychedelic pigments to create bold and colorful makeup products. - [Pensive Clown Art](https://www.trendhunter.com/trends/stefan-milev-zink-magazine): Stefan Milev's Zink Magazine Takes on Shakespeare (Category: Fashion) Implication: Opportunity for fashion designers to incorporate elements of darkness and creepiness into their collections. - [Victorian Clown Photography](https://www.trendhunter.com/trends/paco-peregrin-spectacular): The Paco Peregrin 'Spectacular' Editorial is Dark and Dramatic (Category: Fashion) Implication: Fashion designers can create collections inspired by circus and gothic themes, by developing away from the current common designs and experimenting with more daring prints and cut… - [Soft Playful Photoshoots](https://www.trendhunter.com/trends/clowning-around): The Clowning Around Series is Full of Color and Emotion (Category: Fashion) Implication: Photographers can use soft and playful themes, romantic ambiance and summer-inspired aesthetics to create trendy fashion images - [Clown Chic Shoes](https://www.trendhunter.com/trends/cole-haan-handpainted-collection): The Cole Haan Handpainted Collection are Colored in an 11-Step Process (Category: Fashion) Implication: The fashion industry can tap into the trend of handpainted and color-blocked footwear to offer unique and customized options to consumers. - [Chic Clown Cosmetics](https://www.trendhunter.com/trends/britt-maren-doingbird): The Britt Maren Doingbird Cover Shoot Updates Circus Makeup (Category: Pop Culture) Implication: The cosmetics industry can benefit from creating products specifically designed for modern circus makeup. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)