# Clothing Relief Discreet clothing items come with pain-reducing functions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clothing-relief ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Clothing Relief trend? **Clothing Relief:** Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons. ## The consumer insight behind the Clothing Relief trend Consumers with on-the-go lifestyles place value on product experiences that are efficient and offer multiple benefits. Personal health can become an afterthought when people are busy, so consumers seek out convenient ways to enhance their well-being, that don't interrupt their day-to-day rituals. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 16, 2017 to May 25, 2019 - Published: May 28, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Clothing Relief trend ### Pain-Relieving Apparel Fashion brands are creating clothing items designed to relieve pain. ### Functional Sportswear Fasciawear is the first sportswear in the world that helps activate core muscles, keep good posture and find optimal movement patterns. ### Compression Clothing for Health SRC Health added to its SRC Pregnancy collection with compression clothing styles that help to address the fact that up to 80% of pregnant women experience pelvic pain. ## What the Clothing Relief trend means for industry ### For Fashion Fashion brands are incorporating pain management into their clothing lines. ### For Sportswear Fasciawear provides a new approach to sportswear by supporting and guiding the body during movement. ### For Maternity Clothing SRC Health's maternity compression collection offers women comfort and pain relief during pregnancy. ## Workshop question How could your brand incorporate added functions into its existing product/service? ## Trend signals for Clothing Relief Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%. - Popularity: 55% - Activity: 45% - Freshness: 8% ## Examples of the Clothing Relief trend 4 featured examples from Oct 16, 2017 to May 25, 2019. - [Back-Massaging Jackets](https://www.trendhunter.com/trends/pauline-van-dongen): Pauline van Dongen's Touch-sensitive Jacket is Embedded with Sensors (Category: Fashion) Implication: The fashion industry can leverage the concept of responsive clothing and embedded sensors to create innovative and comfortable clothing options that cater to consumer needs and pr… - [Maternity Compression Clothing](https://www.trendhunter.com/trends/compression-clothing): SRC Health's Maternity Compression Collection Helps to Reduce Pain (Category: Life-Stages) Implication: Maternity clothing retailers should consider adding more compression clothing options to their product line to meet the demand of their customers - [Back Pain-Reducing Sweaters](https://www.trendhunter.com/trends/travel-hoodies): The 'Comfi' Memory Foam Travel Hoodies Provide Advanced Comfort (Category: Fashion) Implication: The fashion industry can incorporate back pain-reducing features into everyday clothing for increased comfort during daily activities. - [Muscle-Activating Sportswear](https://www.trendhunter.com/trends/fasciawear-sportswear): Fasciawear Helps Wearers Get Better Results Without Injuries (Category: Lifestyle) Implication: Manufacturers can explore and adopt Fasciawear's technology to produce cutting-edge sportswear that gives additional support, guidance, and speed up recovery. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)