# Circular Commodity In the Circular Economy, products are designed in closed loop systems. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Apr 27, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/closedloop-commodity ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Circular Commodity trend? **Circular Commodity:** Within the Circular Economy, the use of virgin materials and material waste is removed from the use cycle, and existing materials are repurposed to close the use loop. From upcycled linen services to repurposed beer waste, these products and services reintroduce resources into the use cycle that would otherwise be considered waste. The increased popularity of such systems correlates with the rise of the informed consumer, and in this case caters to their propensity for contributing to a more sustainable and waste-free world. ## At a Glance - Evidence: 7 featured examples - Articles from: May 21, 2017 to Jun 26, 2019 - Published: Apr 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Circular Commodity trend ### Circular Economy Businesses are finding ways to create closed loop systems to minimize waste and repurpose existing resources. ### Upcycling and Regeneration Companies are finding ways to repurpose waste into new, sustainable products using innovative materials and methods. ### Subscription-Based Circularity Businesses are adopting subscription-based models to extend the lifespan of products and to minimize waste. ## What the Circular Commodity trend means for industry ### For Fashion Industry Companies in the fashion industry can adopt circular and upcycling processes to repurpose materials and reduce waste. ### For Food and Beverage Industry Waste from food and beverage production can be repurposed and used in a circular economy system, such as using waste to feed fish on-site. ### For Home Goods Industry Companies in the home goods industry can adopt subscription-based models to extend the lifespan of their products and reduce waste. ## Workshop question What would a Circular Economy restructuring look like in your industry? ## Trend signals for Circular Commodity Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Circular Commodity trend 7 featured examples from May 21, 2017 to Jun 26, 2019. - [Upcycled Designer Swimwear](https://www.trendhunter.com/trends/adidas-and-aquafil): adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear (Category: Eco) Implication: Fashion brands can explore upcycling and using regenerated waste to create sustainable clothing and accessories. - [Tampon Delivery Systems](https://www.trendhunter.com/trends/sanitary-products-into-compost): Tampon Delivery Concept 'mCycle' Turns Sanitary Products into Compost (Category: Art & Design) Implication: Companies in the feminine hygiene market have the opportunity to create sustainable products that can be composted rather than thrown away. - [Closed Loop Unisex Sunglasses](https://www.trendhunter.com/trends/closed-loop-unisex-sunglasses): Ballo Upcycles African Waste To Create Vibrant Sunglasses (Category: Eco) Implication: Ballo's closed loop sunglasses disrupt the traditional eyewear industry by offering sustainable and eco-friendly options. - [Recycled Linen Programs](https://www.trendhunter.com/trends/subscription-program): Coyuchi's Subscription Program Focuses on Sustainability and Textile Waste (Category: Eco) Implication: Developing new recycling methods and technologies to address the millions of tonnes of textile waste generated worldwide could disrupt the waste management and recycling industrie… - [Circular Economy Sneakers](https://www.trendhunter.com/trends/futurecraft-loop): adidas' Futurecraft Loop Footwear Design is Fully Recyclable (Category: Eco) Implication: Incorporating circular design principles in footwear to reduce waste and create new opportunities for sustainable and green footwear products. - [Waste-Repurposing Fish Projects](https://www.trendhunter.com/trends/circular-economy-initiative): This Brewery's Circular Economy Initiative Feeds Fish Farms (Category: Social Good) Implication: Breweries can leverage waste repurposing initiatives to create additional revenue streams and enhance their sustainability efforts. - [Recycled Baby Clothing](https://www.trendhunter.com/trends/vigga): Vigga Creates a Circular Economy for Baby and Maternity Clothes (Category: Eco) Implication: Vigga's circular economy and subscription model presents opportunities for apparel retailers to explore innovative ways to reduce waste and encourage responsible consumption. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)