# Regional Referencing Global retail locations use local interests to connect to consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 26, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cliche-retail ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Regional Referencing trend? **Regional Referencing:** Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 21, 2014 to Apr 12, 2016 - Published: Jun 26, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Regional Referencing trend ### Localized Retail Global retail locations are adopting themes that reflect the cities that they're in, offering novelty to tourists and connecting with locals, as a way to cater to the interests of consumers. ### Cultural Celebrations Departments are hosting events or pop-up stores to feature cultures around the world, transforming the store's dining halls and restaurants into celebration-ready spaces, thereby bringing the shopping experience to life. ### Community-Based Flagship Stores Brands are increasingly incorporating local cultures into shopping experiences, creating immersive events to connect with communities and celebrate cultures. ## What the Regional Referencing trend means for industry ### For Retail Industry Localized retail locations are a great way for businesses to stay connected with consumers of all types, providing a unique experience that can cater to both locals and tourists. ### For Hospitality Industry Hosting cultural events that resonate with consumers can create a unique atmosphere for consumers, thereby attracting and retaining customers for food, accommodations and other hospitality-related services. ### For Architecture & Design Industry Community-based flagship stores are opportunities for designers and architects to create spaces that connect with local communities, incorporate original features, and tell stories about local cultures, ultimately creating an immersive experience for consumers. ## Trend signals for Regional Referencing Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%. - Popularity: 58% - Activity: 54% - Freshness: 8% ## Examples of the Regional Referencing trend 5 featured examples from Jun 21, 2014 to Apr 12, 2016. - [Nationally Inspired Storefronts](https://www.trendhunter.com/trends/lululemon-edmonton): Lululemon Edmonton Location Celebrates Canadian Values in Symbols (Category: World) Implication: Retailers can explore innovative storefront designs to differentiate themselves and enhance the shopping experience for customers. - [Anime Character Cafes](https://www.trendhunter.com/trends/sanrio-character-ranking): The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons (Category: Business) Implication: The hospitality industry can create pop-up cafes to attract customers and offer unique dining experiences based on different themes. - [Female-Only Football Pubs](https://www.trendhunter.com/trends/womens-world-cup): Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar (Category: Lifestyle) Implication: Creating female-only pubs can attract a new customer base and provide a unique experience within the hospitality industry. - [Department Store Fiestas](https://www.trendhunter.com/trends/selfridges-x-mexico): The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities (Category: Business) Implication: Department stores can enhance customer experiences and drive foot traffic by hosting themed events and collaborations. - [Culturally Inspired Flagship Stores](https://www.trendhunter.com/trends/toms-flagship): The New TOMS Flagship Features Elements of Greek Culture (Category: Business) Implication: Retail industry can embrace the trend of culturally inspired flagship stores to create immersive and interactive shopping experiences for customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)