# Cleaning Refill Home cleaning products and collections have refillable packaging systems. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 7, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cleaning-refill ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Cleaning Refill trend? **Cleaning Refill:** Home cleaning products and collections that include sanitizing sprays, laundry detergents and soaps are being offered in packaging that can be refilled--helping to cut down on environmental waste. ## The consumer insight behind the Cleaning Refill trend As climate change worsens, consumers are increasingly feeling anxiety related to the future of the environment. More are making small lifestyles changes in order to slow down their personal impact, and are turning to brands that help them live sustainably. Packaging is particularly important to consumers, with more people turning to refills, biodegradable, or reusable packaging options in order to reduce waste. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 29, 2021 to May 2, 2023 - Published: Aug 7, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cleaning Refill trend ### Refillable Packaging Brands are focusing on refillable, biodegradable, or reusable packaging options to reduce waste and cater to environmentally conscious consumers. ### Plant-Based Cleaning Products Plant-based cleaning products are gaining popularity, as consumers seek safe, sustainable alternatives to traditional cleaning products. ### Eco-Friendly Bundles Brands are offering curated bundles of eco-friendly products, often in partnership with non-profit organizations, to appeal to conscious consumers and support environmental causes. ## What the Cleaning Refill trend means for industry ### For Cleaning Products Cleaning product brands can focus on offering sustainable packaging, plant-based ingredients, and eco-friendly bundles to cater to environmentally conscious consumers. ### For E-commerce E-commerce platforms can curate collections of eco-friendly products or partner with non-profits to promote sustainability and offer consumers a wider range of ethical choices. ### For Non-Profit Organizations Non-profit organizations can partner with brands to offer curated eco-friendly bundles and raise awareness about environmental issues and sustainable lifestyles. ## Workshop question How could your brand help its customers live more sustainably? ## Trend signals for Cleaning Refill Trend score 5.2 out of 10, from popularity 71%, activity 70%, freshness 15%. - Popularity: 71% - Activity: 70% - Freshness: 15% ## Examples of the Cleaning Refill trend 6 featured examples from Jul 29, 2021 to May 2, 2023. - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth): Guests on Earth is a New Female-Founded Toronto-Based Startup (Category: Eco) Implication: Opportunities for manufacturers to pivot towards more sustainable and eco-conscious practices in their product development. - [Plant-Based Cleaning Kits](https://www.trendhunter.com/trends/plant-based-cleaning): Hello Bello's Plant-Based Cleaning Line Stars Three Products & Refills (Category: Eco) Implication: Household cleaning product companies can take advantage of the trend towards plant-based and toxic-free cleaning solutions to appeal to health and eco-conscious consumers. - [Plant-Powered Household Cleaners](https://www.trendhunter.com/trends/home-cleaning-essentials): Safely Shares Home Cleaning Essentials in Refillable Packaging (Category: Eco) Implication: Plant-powered cleaning products and refillable packaging create opportunities for disruption in the traditional household cleaning industry. - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1): 'Grove Collaborative' Offers Subscriptions to Save Costs (Category: Eco) Implication: The use of sustainable and refillable cleaning containers is disrupting the traditional cleaning product industry, creating opportunities for manufacturers to explore more sustain… - [Surface Cleaner Tablets](https://www.trendhunter.com/trends/cert): Cert Stops Water from Being Held Hostage in Plastic Bottles (Category: Eco) Implication: Cleaning product companies can develop more concentrated versions of their solution to reduce packaging material and transportation waste. - [Eco Cleaning Bundles](https://www.trendhunter.com/trends/wea-x-cleancult-spring): The WEA x Cleancult Spring Cleaning Bundle Features Eco-Friendly Profits (Category: Eco) Implication: Manufacturers can innovate by incorporating eco-friendly ingredients, creating zero-waste packaging and partnering with non-profit groups to promote social and environmental respo… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)