# Clean Confection Traditional dessert foods receive transformations for "clean" diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clean-confection ## Key Figures - Trend score: 2.0/10 - Evidence articles: 5 ## What is the Clean Confection trend? **Clean Confection:** The rise of the "clean eating" movement has resulted in brands' adoption of the movement's ideals into the desserts they offer. The use of whole, largely unprocessed ingredients in desserts is able to cater to consumers concerned with the balance of maintaining health, and permitting indulgence. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 29, 2016 to Oct 19, 2018 - Published: Mar 29, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Clean Confection trend ### Clean Dessert Ingredients Rise of the clean eating movement has led brands to adopt its ideals into desserts with whole, largely unprocessed ingredients that cater to health-conscious consumers. ### Allergy-Friendly Products Increasing demand for allergy-friendly products has led to brands like Yorica! offering frozen treats free from 14 major allergens. ### Alternative Crusts With consumers looking for different choices for their diet, Cali'flour's low-carb, gluten-free cauliflower pizza crust has been identified as a Clean Choice Award Winner. ## What the Clean Confection trend means for industry ### For Food and Beverage Growing trends in clean eating and allergy-friendly products represent disruptive innovation opportunities for the food and beverage industry to cater to health-conscious consumers. ### For Home Appliances Increasing demand for artisan-quality, homemade food products presents disruptive innovation opportunities for home appliance makers, with products like the Gourmia GSI180 Frozen Dessert Maker. ### For Packaged Foods Brands like Bonchou Eclairerie and Yorica! have introduced packaged products with clean, allergy-friendly ingredients, presenting disruptive innovation opportunities for the packaged foods industry. ## Workshop question How can your brand cater to consumers seeking more balance in their personal and/or professional lives? ## Trend signals for Clean Confection Trend score 2.0 out of 10, from popularity 35%, activity 16%, freshness 8%. - Popularity: 35% - Activity: 16% - Freshness: 8% ## Examples of the Clean Confection trend 5 featured examples from Jul 29, 2016 to Oct 19, 2018. - [Berry Cabernet Ice Creams](https://www.trendhunter.com/trends/wine-sorbet): This Wine Sorbet Recipe Takes Alcoholic Desserts to a New Level (Category: Lifestyle) Implication: The food and beverage industry can explore new product lines by developing and marketing wine-infused desserts like blackberry cabernet sorbet. - [Free-From Miniature Eclairs](https://www.trendhunter.com/trends/miniature-eclairs): Bonchou Eclairerie Makes Bite-Sized, Clean-Ingredient Artisan Pastries (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Combine traditional artisanal techniques with innovative ingredients and flavors for a unique food experience. - [Allergy-Friendly Ice Creams](https://www.trendhunter.com/trends/allergy-friendly-ice-cream): Yorica! Makes Frozen Treats That are Free from 14 Major Allergens (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate allergen-free ingredients in food manufacturing processes to create a wider range of allergy-friendly products. - [Frozen Fruit Sorbet Appliances](https://www.trendhunter.com/trends/frozen-dessert-maker): The Gourmia GSI180 Automatic Frozen Dessert Maker is Simple to Use (Category: Tech) Implication: Opportunity for companies in the appliance industry to create innovative frozen dessert makers for the health-conscious consumer. - [Precooked Cauliflower Crusts](https://www.trendhunter.com/trends/cauliflower-pizza-crust): Cali'flour's Cauliflower Pizza Crust is a Versatile Meal Base (Category: Lifestyle) Implication: In the food and beverage industry, there are opportunities for disruptive innovation in creating alternative, healthy meal options and ingredients like cauliflower-based pizza cru… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)