# Clean Cannabis Cannabis-infused products are marketing themselves as "clean". By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 22, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/clean-cannabis ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Clean Cannabis trend? **Clean Cannabis:** The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients. ## The consumer insight behind the Clean Cannabis trend Health and fitness-minded consumers in North America are increasingly cautious about what they consume as growing knowledge in this space has resulted in more awareness about what's good for the body and what isn't. As a result, brands are having to adapt to consumers' increased pickiness when it comes to their purchase decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 21, 2020 to Apr 21, 2021 - Published: Apr 22, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Clean Cannabis trend ### Clean Cannabis Products Brands are now offering 'clean' and 'free-from' cannabis-infused products that are popular in cosmetic and food industries. ### CBD Wellness and Skincare Trend Health and fitness-minded consumers in North America are increasingly interested in CBD-infused wellness and skincare products. ### CBD Subscription Box Services CBD subscription box services are growing trend, offering organic, all-natural, clean, high quality and environmentally friendly products. ## What the Clean Cannabis trend means for industry ### For Cannabis Industry Cannabis brands can leverage the rising demand for 'clean' and 'free-from' products and innovative ingredients like CBD and cannabis root extract to create sustainable and ethical skincare, wellness and recreational products. ### For Beauty Industry Beauty brands can incorporate CBD and cannabis root extract into their products to create innovative, natural and potent skincare offerings for health-focused consumers who are interested in cannabis-infused solutions. ### For Subscription Box Industry Subscription box brands can create curated CBD and cannabis-infused boxes with organic, all-natural, clean, high quality and environmentally friendly products to cater to recreational and wellness-focused cannabis consumers. ## Workshop question How could your brand adopt "clean" branding? ## Trend signals for Clean Cannabis Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 10%. - Popularity: 62% - Activity: 43% - Freshness: 10% ## Examples of the Clean Cannabis trend 4 featured examples from Feb 21, 2020 to Apr 21, 2021. - [Clean Cannabis Gummies](https://www.trendhunter.com/trends/cannabis-gummies): dosist's Performance Gummies Support Sleep, Bliss and Calm (Category: Lifestyle) Implication: The cannabis industry can take advantage of the trend of creating performance-enhancing, all-natural, and quick-acting cannabis products to stand out in a crowded market. - [Soothing CBD Face Oils](https://www.trendhunter.com/trends/green-goddess): Avon's Green Goddess is a Clean Facial Oil Infused with CBD (Category: Fashion) Implication: The beauty industry can leverage the rise of CBD-infused and sustainable skincare products to offer innovative solutions for consumers. - [Upcycled Cannabis Root Skincare](https://www.trendhunter.com/trends/innovative-cannabis-skincare): empyri is an Clean and Innovative Cannabis Skincare Company (Category: Eco) Implication: Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients. - [Curated CBD Subscriptions](https://www.trendhunter.com/trends/cbd-subscriptions): Leaf Gift Shares All-Natural, Clean and High-Quality Products (Category: Lifestyle) Implication: The cannabis industry is poised to capitalize on the growing popularity of CBD and provide organic and all-natural products to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)