# Clean Alcohol Brands in the alcohol industry are marketing their products as "clean". By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 25, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clean-alcohol ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Clean Alcohol trend? **Clean Alcohol:** The alcohol industry is taking note of popular trends in the food and beverage space by presenting their products as "clean" or "free-from" alternatives to competitors. These items include everything from healthier ingredients to reduced sugar and gluten. ## The consumer insight behind the Clean Alcohol trend Health-conscious consumers tend to prioritize nutrition even in their more "indulgent" purchases, and so many are concerned with what goes into even the most traditionally unhealthy food and beverage products. Brands that are able to balance indulgence with health are appealing to these demographics. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 19, 2020 to Jan 23, 2021 - Published: Jan 25, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Clean Alcohol trend ### Clean Drinking Alternatives The alcohol industry is marketing their products as 'clean' or 'free-from' alternatives to competitors to appeal to health-conscious consumers. ### Crafted with Nutritious Ingredients Alcohol and non-alcoholic beverage companies are creating products with organic, healthy ingredients to cater to consumers who prioritize nutrition even in their indulgent purchases. ### Brewery-Created Hard Seltzers Breweries are responding to the spiked seltzer trend by creating their own clean, low-carb and low-calorie hard seltzers, providing a lighter drink for those who prioritize health without compromising on flavor. ## What the Clean Alcohol trend means for industry ### For Alcohol Alcohol companies are tapping into the clean drinking trend by creating products with reduced sugar, gluten-free ingredients and organic, premium components. ### For Non-Alcoholic Beverages Companies are crafting non-alcoholic drinks using botanical extraction methods and organic ingredients that appeal to health-conscious consumers who prioritize healthy living even in their indulgent purchases. ### For Food The health trend has challenged food companies to create products with better-for-you ingredients and healthier options that satisfy the indulgent cravings of consumers. ## Workshop question How is your brand catering to the needs and preferences of health-conscious consumers? ## Trend signals for Clean Alcohol Trend score 2.8 out of 10, from popularity 37%, activity 38%, freshness 9%. - Popularity: 37% - Activity: 38% - Freshness: 9% ## Examples of the Clean Alcohol trend 4 featured examples from Mar 19, 2020 to Jan 23, 2021. - [Free-From Botanical Spirits](https://www.trendhunter.com/trends/optimist-drinks): Optimist Drinks Crafts Clean, Full-Flavor Alcohol-Free Spirits (Category: Lifestyle) Implication: The beverage industry can benefit from the free-from and distilled non-alcoholic trends by developing clean and full-flavor products that are versatile and can be enjoyed in a var… - [Ready-to-Drink Vodka Refreshments](https://www.trendhunter.com/trends/well-infused): The Well Infused Drinks are Certified Organic (Category: Marketing) Implication: Embracing the opportunity to produce craft alcohol products made with organic and premium ingredients. - [Guilt-Free Hard Kombuchas](https://www.trendhunter.com/trends/hard-kombuchas): JuneShine Boasts a Beverage Range as a Healthier Alcoholic Alternative (Category: Lifestyle) Implication: Craft breweries can explore the production of healthier alcoholic beverages like hard kombuchas to cater to the increasing demand for health-conscious alternatives. - [Brewery-Created Hard Seltzers](https://www.trendhunter.com/trends/clean-and-press): BrewDog is Now Creating Its Own Clean & Press Hard Seltzers (Category: Lifestyle) Implication: Breweries can capitalize on the increasing popularity of hard seltzers by creating their own innovative alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)