# Clash Happy Fashion embraces mismatched prints & patterns for eccentricity. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 29, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clash-happy ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Clash Happy trend? **Clash Happy:** It used to be a fashion faux pas to wear prints, patterns, textures and colors that don't go together. Now, clashing is not only okay, it's de rigueur. Runways and editorials are showcasing outfits in which the more eccentrically assembled they are, the better. Although toned down for everyday life, this direction's mish-mashing prints and colors, and divergence from polished monotone styles, conveys a relaxed attitude, allowing consumers to simply enjoy and have fun with fashion without over-thinking it. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 21, 2011 to Apr 28, 2012 - Published: Apr 29, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Clash Happy trend ### Pattern Clashing Clashing prints, patterns and textures that were once a fashion faux pas are now a fashion trend, inspiring designers to create eclectic pieces. ### Eccentricity Fashion brands and designers are embracing eccentricity by mixing and matching various textures, colors, styles and patterns to create unique and eye-catching outfits. ### Nostalgia Fashion designers are taking inspiration from the past, including the 50s, to create retro-infused pieces that play up clashing patterns and prints. ## What the Clash Happy trend means for industry ### For Fashion Industry The fashion industry can utilize the trend of clashing prints, eccentricity and nostalgia to create new collections and designs that appeal to a wider and more adventurous audience. ### For Textile Industry The textile industry can create a wider variety of fabrics and textures that can be mixed and matched to create unique and eclectic outfits that embody the trend of pattern clashing and eccentricity. ### For Retail Industry The retail industry can utilize the trend of clashing prints and patterns to create new marketing strategies that promote fearless self-expression and encourage customers to experiment with their fashion choices. ## Trend signals for Clash Happy Trend score 5.1 out of 10, from popularity 66%, activity 80%, freshness 8%. - Popularity: 66% - Activity: 80% - Freshness: 8% ## Examples of the Clash Happy trend 8 featured examples from Dec 21, 2011 to Apr 28, 2012. - [Clashing Pattern Pairings](https://www.trendhunter.com/trends/kit-neale-mens-autumn-winter-2012-preview): The Kit Neale Mens Autumn/Winter 2012 Preview is Vibrant and Bold (Category: Marketing) Implication: Designers can disrupt traditional design rules by experimenting with bold pattern mixing and statement accessories. - [Culture-Clashing Fashion](https://www.trendhunter.com/trends/alice-and-olivia-fw-2012): The Alice and Olivia FW 2012 is Eclectic and Colorful (Category: Fashion) Implication: The fashion industry has an opportunity to disrupt traditional standards by adopting a more diverse and inclusive approach to design. - [Clashing Pastel Fashion](https://www.trendhunter.com/trends/bambi-northwood-blyth-harper-s-bazaar-russia): The Bambi Northwood-Blyth Harper's Bazaar Russia Editorial is Retro (Category: Fashion) Implication: Opportunity for fashion designers to create new collections based on the retro and pastel fashion trends seen in the editorial. - [50s Pattern-Clashing Portraits](https://www.trendhunter.com/trends/ola-de-calor-en-la-ruta-66): The Ola De Calor En La Ruta 66 Editorial is Ruggedly Retro (Category: Fashion) Implication: Fashion brands can leverage the trend of pattern-clashing and retro-inspired menswear to create innovative designs and attract fashion-forward consumers. - [Quirky Clashing Fashions](https://www.trendhunter.com/trends/annemara-post-glamour-spain): The Annemara Post Glamour Spain Editorial is Fearlessly Experimental (Category: Fashion) Implication: Disruptive innovation opportunity: Embrace unconventional fashion trends and offer curated collections that cater to customers seeking unique and quirky styles. - [Eccentric Texture-Enriched Runways](https://www.trendhunter.com/trends/manish-arora-fall-2012): The Manish Arora Fall 2012 Collection is Eclectically Elegant (Category: Fashion) Implication: Fashion designers can innovate their collections by incorporating texture-mixing and playful pop culture themes to get noticed and stay ahead in the industry. - [Clashing Couture Catwalks](https://www.trendhunter.com/trends/selim-de-somavilla-fall-winter-2012): The Selim de Somavilla Fall/Winter 2012 Line Offers Diverse Style (Category: Luxury) Implication: The fashion industry can incorporate diverse styles, avant-garde tailoring techniques, and nature-inspired patterns to create disruptive and unique collections. - [Pattern Clashing Collections](https://www.trendhunter.com/trends/basso-and-brooke-x-cambridge-satchel-company): The Basso and Brooke x Cambridge Satchel Company Line is Playful (Category: Fashion) Implication: Opportunities for fashion designers and brands to experiment with bold patterns and colors in their collections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)