# Clarifying Supplement Health brands offer supplements formulated to reduce acne. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 15, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clarifying-supplement ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Clarifying Supplement trend? **Clarifying Supplement:** With supplements being popular among consumers, some health brands are creating supplements that are highly specific in what they target. Now, supplements that claim to address acne and its underlying causes are increasingly common. ## The consumer insight behind the Clarifying Supplement trend Many consumers trust products that are touted as "natural" more than they do others when it comes to their personal health and wellness. These individuals are likely to turn to ingredients and formulas that they are more familiar with, because the ingredients used can be found in nature. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 15, 2020 to Jul 16, 2021 - Published: Aug 15, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Clarifying Supplement trend ### Natural Ingredient Supplementation Consumers trust natural products more than others when it comes to wellness and are likely to turn to ingredients and formulas that they are more familiar with. ### Probiotic Formulations for Skincare A new wave of supplements are taking a deeper approach to skincare by addressing it through probiotic formulas to promote better gut health. ### Targeted Holistic Wellness Supplements Wellness brands aim to target specific ailments through products that are specific in what they target -- such as gut health and PMS symptoms. ## What the Clarifying Supplement trend means for industry ### For Health and Wellness The health and wellness industry stands to benefit the most from these supplements and trend that promotes a more holistic approach to wellness. ### For Supplement Industry The supplement industry can incorporate probiotic formulations and more natural ingredient supplementation to their products to adapt to these changing trends. ### For Beauty and Skincare Industry The beauty and skincare industry can expand their offerings with these targeted holistic wellness supplements and include the use of probiotics into skincare regimes. ## Workshop question How is your brand establishing trust in its product/service? ## Trend signals for Clarifying Supplement Trend score 5.2 out of 10, from popularity 76%, activity 69%, freshness 10%. - Popularity: 76% - Activity: 69% - Freshness: 10% ## Examples of the Clarifying Supplement trend 5 featured examples from Dec 15, 2020 to Jul 16, 2021. - [Probiotic Breakout Supplements](https://www.trendhunter.com/trends/skin-discipline): Zitsticka's Skin Discipline is a Supplement That Targets Breakouts (Category: Fashion) Implication: Beauty and skincare companies could incorporate probiotic supplements and other internal skincare options into their product lines to offer a comprehensive approach to improving s… - [Clarifying Skin Supplements](https://www.trendhunter.com/trends/clarity-beauty-dose): 111SKIN's Clarity Beauty Dose Supports Clear Skin from the Inside Out (Category: Fashion) Implication: Beauty brands can innovate by creating supplements that complement their existing skincare lines to offer a holistic approach to skincare. - [PMS-Focused Gummy Supplements](https://www.trendhunter.com/trends/pms-gummy-vitamins): FLO's PMS Gummy Vitamins Reduce Cramping, Acne, and Mood Swings (Category: Business) Implication: Develop new and innovative products within the health supplement industry specifically targeting PMS symptoms in women. - [Skin-Caring Probiotic Supplements](https://www.trendhunter.com/trends/clear-skin-probiotics): Love Wellness' Clear Skin Probiotics Balance the Microbiome (Category: Fashion) Implication: Opportunity for skincare brands to focus on the skin microbiome and offer supplements that balance it - [All-Natural Comprehensive Skincare Supplements](https://www.trendhunter.com/trends/ardislabs-skincare): ArdisLabs Skincare Treats Acne From the Inside Out (Category: Fashion) Implication: The dietary supplement industry has an opportunity to expand into the skincare market by creating all-natural, plant-based supplements that target skin issues from the inside out. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)