# Clandestine Nightlife Consumers seeking an exclusive experience turn to hidden bars. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clandestine-nightlife ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Clandestine Nightlife trend? **Clandestine Nightlife:** As consumers move toward more experiential nightlife choices, secretive, speakeasy-themed bars provide consumers with an exclusive, off-the-beaten-path experience. In celebrating the spirit of the prohibition era, bars and lounges can offer consumers an authentic exclusive experience accessible by being in the know, rather than elusive membership requirements. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 18, 2015 to Dec 15, 2016 - Published: May 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Clandestine Nightlife trend ### Experiential Nightlife Consumers are seeking more immersive and experiential options for their nightlife choices. ### Authentic Exclusive Experiences Bars and lounges are offering an authentic exclusive experience that is accessible only to those 'in-the-know.' ### Clandestine Themed Bars Clandestine and secretive themed bars are becoming increasingly popular for consumers looking for unique, memorable experiences. ## What the Clandestine Nightlife trend means for industry ### For Hospitality The hospitality industry can explore experiential nightlife concepts and offer unique themed experiences to guests. ### For Marketing and Advertising Marketers can create secretive, exclusive campaigns that engage consumers while tapping into their desire for unique, exclusive experiences. ### For Retail and Entertainment Retail and entertainment industries can benefit from the popularity of clandestine bars by incorporating similar themes or creating a similar sense of exclusivity in their own offerings. ## Workshop question Consider a mainstream form of entertainment, how can your brand take this in a new direction that would appeal to consumers looking for exclusivity? ## Trend signals for Clandestine Nightlife Trend score 4.9 out of 10, from popularity 72%, activity 68%, freshness 8%. - Popularity: 72% - Activity: 68% - Freshness: 8% ## Examples of the Clandestine Nightlife trend 6 featured examples from Jan 18, 2015 to Dec 15, 2016. - [Password-Protected Bars](https://www.trendhunter.com/trends/bourbon-branch): Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails (Category: Marketing) Implication: The hospitality industry can capitalize on the trend by creating exclusive and private bar experiences for customers. - [Clandestine Retro Speakeasies](https://www.trendhunter.com/trends/hong-kong-speakeasy): This Hong Kong Speakeasy is Hidden Behind a Stamp Shop (Category: Lifestyle) Implication: The hospitality industry, specifically bars and restaurants, can incorporate immersive storytelling and unique entry methods to create a memorable and immersive experience for cus… - [Hidden Speakeasy Bars](https://www.trendhunter.com/trends/speakeasy-bar): Flask is a Lounge Found Behind a Vintage Coke Vending Machine (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate hidden bars into existing hotels or restaurants to offer unique experiences for guests. - [Shoe Store Speakeasy Bars](https://www.trendhunter.com/trends/hansons-shoe-repair): Orlando's 'Hanson's Shoe Repair' is a Bar Hidden in a Shoe Repair Shop (Category: Lifestyle) Implication: The hospitality industry can create unique and exclusive experiences for consumers by offering hidden and exclusive bar venues that transport guests to a different time period. - [Clandestine Karaoke Bars](https://www.trendhunter.com/trends/blind-dragon): Los Angeles' 'Blind Dragon' is an Asian-Style Lounge with Private Karaoke (Category: Lifestyle) Implication: Private karaoke booths and clandestine venues offer opportunity for innovation in the entertainment industry. - [Secretive Party Campaigns](https://www.trendhunter.com/trends/undercover-games): Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party (Category: Marketing) Implication: Alcohol brands can create exclusive, immersive experiences for their customers through interactive social media campaigns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)