# Clairvoyant E-Tail Instead of shopping, consumers are told what to buy from in-the-know retailers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 28, 2014, updated Feb 19, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/clairvoyant-etail ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Clairvoyant E-Tail trend? **Clairvoyant E-Tail:** While the push towards customization in retail has been beneficial for both buyer and seller, consumers are craving the next level of shopping, which consists of being told precisely what to purchase. Offering minimal choice and requiring little effort by the consumer, brands direct buyers to the exact items they should buy to satisfy a desire for hyper-personalization. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 12, 2013 to Jan 22, 2014 - Published: Jan 28, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Clairvoyant E-Tail trend ### Personalized Shopping Consumers are looking for minimalistic choices in shopping and desire to be informed by retailers on what to purchase to fulfill their needs. ### Subscription-Based Services The popularity of subscription-based clothing services indicates a consumer preference for convenient and affordable access to new, curated styles. ### Price-Based Search Engines The emergence of gift search engines like WannaSpend show a potential market for consumers who want to simplify their shopping experience through budget-based gift ideas. ## What the Clairvoyant E-Tail trend means for industry ### For Retail Industry Retailers can explore personalized shopping experiences through artificial intelligence or digitizing product catalogs. Subscription-based clothing services can also provide a consistent source of revenue. ### For Fashion Industry Fashion brands can take advantage of subscription-based models and increase their reach to a larger audience through targeted, personalized styling services. ### For Search Engine Industry Search engine companies can develop tools and services to simplify the shopping process, such as budget-based shopping or personalized product recommendations. ## Trend signals for Clairvoyant E-Tail Trend score 4.8 out of 10, from popularity 81%, activity 56%, freshness 8%. - Popularity: 81% - Activity: 56% - Freshness: 8% ## Examples of the Clairvoyant E-Tail trend 5 featured examples from Mar 12, 2013 to Jan 22, 2014. - [Monthly Menswear Clothing Subscriptions](https://www.trendhunter.com/trends/the-mr-club): The Mr. Club Lets Men Borrow and Buy Outfits Monthly (Category: Fashion) Implication: Traditional clothing retailers can incorporate rental-based subscription models to attract price-sensitive and convenience-demanding customers. - [Price-Based Search Engines](https://www.trendhunter.com/trends/wannaspend): WannaSpend Suggests Gift Ideas That Match Your Budget to Save Time (Category: Business) Implication: WannaSpend's price-based search engine can enhance the gifting experience on e-commerce platforms, increasing customer satisfaction. - [Interactive High-Tech Mannequins](https://www.trendhunter.com/trends/high-tech-mannequins): teamLabHanger Created Virtual Mannequins That are Hanger-Signaled (Category: Marketing) Implication: The retail industry can explore the use of digital mannequins to enhance the shopping experience, increase customer engagement, and drive sales. - [Single Dress Retailers](https://www.trendhunter.com/trends/one-dress): The 'One Dress a Day' Platform Will Sell a New Dress Every Day (Category: Business) Implication: The fashion retail industry can leverage the daily dress releases trend to generate buzz, attract new customers, and increase sales through the concept of 'one dress a day.' - [Clairvoyant Shopping Apps](https://www.trendhunter.com/trends/wish-app): The 'Wish' App Knows What You Want Before You Do (Category: Tech) Implication: The Wish app disrupts the e-commerce industry by providing personalized shopping experiences for users. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)