# Citrus Shakeup Soda brands expand on classic flavors with fresh citrus additions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/citrus-shakeup ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Citrus Shakeup trend? **Citrus Shakeup:** Perhaps as a response to the bevy of artisanal sodas entering the market in recent years, large soda brands are expanding on classic flavors with fresh citrus infusions that are both guilt-free and ideal as cocktail mixers. ## The consumer insight behind the Citrus Shakeup trend Consumers are appreciative of product variety, but when it comes to making a decision, many prioritize offerings that contain only natural ingredients and no artificial enhancements. This is the result of growing consumer awareness in the space of nutrition and their evolving knowledge about how artificial ingredients might negatively impact short or long-term health. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5, 2018 to Feb 28, 2019 - Published: Feb 28, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Citrus Shakeup trend ### Natural Infusions Major soda brands are expanding on classic flavors with fresh citrus infusions utilizing natural ingredients. ### Artisanal Flavors Large soda brands are introducing artisan-inspired flavors to appeal to younger demographics. ### Variety and Health Consciousness Consumers prioritize product variety and natural ingredients due to growing awareness of nutrition and health. ## What the Citrus Shakeup trend means for industry ### For Food and Beverage There is a request for artisanal and natural ingredients in beverages, as well consumers are looking for diversity in traditional drinks. ### For Retail Retail chains required to satisfy consumers' demands for variety and healthier choice in their drinking options. ### For Foodservice and Hospitality Restaurants and bars can leverage natural soda infusions, and artisan flavors to enhance cocktails and attract consumers with diverse tastes. ## Workshop question What steps can your brand take to incorporate fresh flavor enhancements that encourage a refreshed consumer trust in your product? ## Trend signals for Citrus Shakeup Trend score 2.5 out of 10, from popularity 32%, activity 35%, freshness 8%. - Popularity: 32% - Activity: 35% - Freshness: 8% ## Examples of the Citrus Shakeup trend 4 featured examples from Apr 5, 2018 to Feb 28, 2019. - [Refreshing Real Citrus Sodas](https://www.trendhunter.com/trends/sprite-lymonade): Sprite Lymonade Has a Tangy Flavor Made with Lemon Juice (Category: Lifestyle) Implication: The introduction of citrus-infused sodas like Sprite Lymonade presents a disruptive innovation opportunity for beverage companies to tap into the growing demand for flavored bever… - [Sweet Citrus-Infused Sodas](https://www.trendhunter.com/trends/orange-vanilla-coke): Coca-Cola Just Added Orange Vanilla Coke to Its Cola Lineup (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate innovative flavors and ingredients to create unique beverages that stand out in the competitive beverage manufacturing industry. - [Citrus-Infused Ginger Sodas](https://www.trendhunter.com/trends/ginger-ale-and-lemonade): The Canada Dry Ginger Ale and Lemonade Soda is Refreshingly Different (Category: Lifestyle) Implication: The Ginger-Lemon soda trend presents an opportunity for the beverage industry to diversify their offerings and attract new customers. - [Artisan-Inspired Diet Soda Flavors](https://www.trendhunter.com/trends/diet-coke-flavors): These New Diet Coke Flavors Have a Tropical Profile (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing innovative and exotic flavors to attract younger consumers and meet their changing tastes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)