# Citrus Indulgence Consumers satiate sugar cravings with citrus alternatives. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 6, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/citrus-indulgence ## Key Figures - Trend score: 1.2/10 - Evidence articles: 6 ## What is the Citrus Indulgence trend? **Citrus Indulgence:** Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 29, 2015 to Jan 8, 2016 - Published: Jul 6, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Citrus Indulgence trend ### Citrus Infusion Low calorie, high antioxidant citrus-infused desserts and treats are becoming a nutritious alternative to traditional sweets. ### Natural Ingredients Consumers seek homemade and natural ingredients in their candy and desserts. ### Floral Flavors Combining subtle floral flavors with citrus is a growing trend. ## What the Citrus Indulgence trend means for industry ### For Food and Beverage The food and beverage industry has the opportunity to create new products that feature citrus and other natural ingredients. ### For Health and Wellness Health and wellness industry can benefit from the trend of low-calorie, high nutrition desserts and treats. ### For Homemade Candies and Sweets The homemade candies and sweets industry can benefit from the trend of incorporating fresh fruits, nuts, and other natural ingredients. ## Workshop question Describe your current brand image as a flavor: is it sweet, salty, sour, or bitter? Now, create an alternative brand image according to one of the other flavors listed above. What does that look like? ## Trend signals for Citrus Indulgence Trend score 1.2 out of 10, from popularity 15%, activity 13%, freshness 8%. - Popularity: 15% - Activity: 13% - Freshness: 8% ## Examples of the Citrus Indulgence trend 6 featured examples from Apr 29, 2015 to Jan 8, 2016. - [Floral Citrus Desserts](https://www.trendhunter.com/trends/lemon-cupcakes): These Lavender Lemon Cupcakes Beautifully Combines Flowers and Food (Category: Lifestyle) Implication: Bakeries can explore the trend of floral and citrus desserts to create unique offerings that cater to customers seeking new taste experiences. - [Chocolate-Dipped Clementines](https://www.trendhunter.com/trends/healthy-dessert): This Healthy Dessert Features Fresh Fruit and Pistachio Ingredients (Category: Lifestyle) Implication: Developing innovative products for the health-conscious market. - [Juiced Citrus Marshmallows](https://www.trendhunter.com/trends/homemade-candies): These Homemade Candies are Infused with Fresh Blood Orange Flavor (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the demand for healthier and all-natural sweet treats by incorporating fresh fruit juices as flavorings into their products. - [Chocolate Fruit Juices](https://www.trendhunter.com/trends/chocolate-fruit): Upbeat Protein Drinks Include Flavors Like Cocoa and Orange Combined (Category: Lifestyle) Implication: This beverage aligns with the trend of healthier and more functional products for consumers invested in wellness and nutrition. - [Citrus Potato Dishes](https://www.trendhunter.com/trends/sweet-potatoes-recipe): This Unusual Sweet Potatoes Recipe Combines Orange, Walnuts and Brown Butter (Category: Lifestyle) Implication: Restaurants can tap into the trend of non-traditional holiday dishes by offering unique menu items that incorporate unconventional flavors and ingredients. - [Mediterranean Citrus Cakes](https://www.trendhunter.com/trends/citrus-cakes): The Little Epicurian's Blood Orange Olive Oil Cake is Zesty (Category: Lifestyle) Implication: Disruptive innovation opportunity to introduce new variations of citrus cakes and explore unique flavor combinations to attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)