# Citified Succulent Brands cater to city-central consumers craving personalized plant decor. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Feb 12, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/citified-succulent ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Citified Succulent trend? **Citified Succulent:** Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 18, 2017 to Feb 8, 2018 - Published: Feb 12, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Citified Succulent trend ### Indoor Gardening The rise of indoor gardening is driven by urban consumers seeking to bring greenery into their spaces as a form of escapism from city life. ### Subscription Services Subscription services offer an affordable way to slowly build a collection of hardy plants within the home. ### Customization Consumers are seeking unique options to enhance their living spaces, with customization playing a key role in the trend towards personalization in indoor gardening. ## What the Citified Succulent trend means for industry ### For Home Decor The indoor gardening trend is a natural extension of home decor, as consumers prioritize personalized and natural design elements in their living spaces. ### For E-commerce Retailers are incorporating indoor gardening products, creating new opportunities for e-commerce platforms to capture a growing market of urban consumers seeking personalized, easy-to-order greenery. ### For Sustainability Innovative solutions to create sustainable indoor ecosystems using both natural and man-made materials, are shaping the trend of indoor gardening, highlighting the industry's need for environmentally-friendly and eco-conscious practices. ## Workshop question How can you allow your consumer to actively participate in the personalization of your product or service? ## Trend signals for Citified Succulent Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%. - Popularity: 63% - Activity: 66% - Freshness: 8% ## Examples of the Citified Succulent trend 4 featured examples from Dec 18, 2017 to Feb 8, 2018. - [Customized Home Terrariums](https://www.trendhunter.com/trends/tom-dixons-plant-collection): Tom Dixon's PLANT Collection Combines Craftsmanship and Freedom of Form (Category: Art & Design) Implication: The home decor industry can incorporate self-sustaining ecosystems to provide unique, sustainable, and personalized products to meet customers' demand. - [Succulent Subscription Boxes](https://www.trendhunter.com/trends/the-desert-box): 'The Desert Box' Shares Succulents and Cacti on a Monthly Basis (Category: Lifestyle) Implication: Subscription box services in the e-commerce industry can incorporate the sustainable and indoor planting trends to increase sales and revenue. - [eCommerce Plant Shops](https://www.trendhunter.com/trends/amazon-plants-store): The 'Amazon Plants Store' Sells Indoor Plants with Next-Day Delivery (Category: Art & Design) Implication: Online retailers can offer more plant options and adopt swift delivery options to meet customer needs. - [Whimsical Arbor-Sculpting Kits](https://www.trendhunter.com/trends/treevo): Treevo Lets Users Grow Trees in Ornamental Shapes (Category: Eco) Implication: Opportunity for the home decor industry to create and market products that integrate nature-inspired art, such as arbor-sculpted plants, into home interiors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)