# Circular Single-Use Typically disposable products are revamped with reusable materials. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published May 2, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/circular-singleuse ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Circular Single-Use trend? **Circular Single-Use:** Food and beverage brands are revamping routinely-used disposable items with materials that permit multiple uses, in order to align overlooked products with the growing success of the Circular Economy. ## The consumer insight behind the Circular Single-Use trend Consumers are increasingly experiencing eco-related guilt when purchasing products that increase their carbon footprint, especially plastic items. With the existing and impending consequences of climate change and pollution now being more known to the average consumer, they're more likely to turn to brands that integrate their services with eco-conscious initiatives. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 13, 2018 to Mar 14, 2019 - Published: May 2, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Circular Single-Use trend ### Circular Economy Revamping disposable items to integrate with eco-conscious initiatives. ### Sustainability Movement Creating a demand for a more sustainable use of resources in various industries. ### Eco-friendly Alternatives Replacing single-use plastic with reusable and recyclable materials. ## What the Circular Single-Use trend means for industry ### For Food and Beverage Integrating circular economy strategies in revamping routinely-used disposable items. ### For Kitchen and Dining Offering eco-friendly replacements for single-use items in the kitchen and dining space. ### For Travel Creating portable and convenient eco-friendly products for those on the go. ## Workshop question Consider how your brand will be impacted by the rise of the circular economy. How will it adapt? ## Trend signals for Circular Single-Use Trend score 4.7 out of 10, from popularity 71%, activity 64%, freshness 8%. - Popularity: 71% - Activity: 64% - Freshness: 8% ## Examples of the Circular Single-Use trend 4 featured examples from Sep 13, 2018 to Mar 14, 2019. - [Reusable Coffee Pods](https://www.trendhunter.com/trends/capsulier-lite): The Capsulier Lite Lets Users Create Their Own Nespresso Pods (Category: Eco) Implication: Coffee pod manufacturers can explore the creation of reusable coffee pod options or collaborate with Capsulier to incorporate their technology into their machines. - [Sleek Reusable Cup Sleeves](https://www.trendhunter.com/trends/reusable-cup-sleeve): The PLEI Coffee Collar Boasts a Stylish Aesthetic and Functional Design (Category: Eco) Implication: Restaurants and coffee shops can invest in reusable cup sleeves as a part of their sustainable initiatives. - [Eco Bottle Brand Straws](https://www.trendhunter.com/trends/stainless-steel-straw-set): The New S'Well Stainless Steel Straw Set Comes with Four Units (Category: Eco) Implication: The S'Well Stainless Steel Straw Set showcases an opportunity for consumer goods companies to tap into the growing demand for eco-friendly alternatives in the beverage industry. - [Reusable Beeswax Sandwich Wraps](https://www.trendhunter.com/trends/sustainable-beeswax-food-wraps): Sustainable Beeswax Food Wraps are Better for the Environment (Category: Eco) Implication: The sustainable food wraps align with the growing sustainability movement, offering a solution to reduce plastic waste. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)