# Circular Seafood Waste from the seafood industry is re-introduced into the consumption cycle. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Mar 7, 2019 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/circular-seafood ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Circular Seafood trend? **Circular Seafood:** As much of the world looks to prioritize efforts towards living in a more sustainable way, organic waste from the fishing industry is being reused and recycled for consumption. From turning lobster shells into bioplastics to making chips out of discarded fish skins, these offering speak the the growing consumer expectation and appetite for sustainability in all facets of their lives. ## The consumer insight behind the Circular Seafood trend As concerns around sustainability become better understood, more and more consumers are identifying with this cause, to the point that for many, it becomes an integral part of who they are. As a result, there's more open-mindedness when it comes to creative solutions and products that support a more circular economy. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2018 to Sep 3, 2019 - Published: Mar 7, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Circular Seafood trend ### Circular Economy Organic waste from fishing industry being recycled for consumption speaks the growing consumer expectation and appetite for sustainability and opportunities to adopt circular economy in the food industry. ### Sustainable Materials and Bioplastics Explore alternative green options to traditional single-use plastics and create sustainable materials like biodegradable and recyclable bioplastics for reducing plastic waste. ### Sustainable Retailing As IKEA introduces a new sustainable food product using leftovers from fish that is ASC certified, committing to sustainable retailing will play a significant role in attracting consumers concerned with environmental issues. ## What the Circular Seafood trend means for industry ### For Food and Beverage Industry The food and beverage industry can adopt technologies and innovations aimed at reducing food waste, sourcing more food sustainably, and adopting circular economy strategies. ### For Plastic Manufacturing Industry The plastic manufacturing industry can explore alternative green options like biodegradable and recyclable bioplastics to improve environmental sustainability measures and reduce plastic waste. ### For Retail Industry The retail industry can commit to sustainable retailing, reduce food waste and adopt ASC certified sustainable materials to attract consumers concerned with environmental issues. ## Workshop question How have growing consumer expectations related to sustainability impacted your business? ## Trend signals for Circular Seafood Trend score 2.9 out of 10, from popularity 55%, activity 23%, freshness 9%. - Popularity: 55% - Activity: 23% - Freshness: 9% ## Examples of the Circular Seafood trend 4 featured examples from Aug 13, 2018 to Sep 3, 2019. - [Fish Skin Crisps](https://www.trendhunter.com/trends/sea-chips): 'Sea Chips' Makes Nutrient-Packed Snacks with Salmon Skin (Category: Lifestyle) Implication: Disruptive innovation opportunities in developing and marketing alternative snacks that cater to health-conscious consumers. - [Sustainable Retailer Seafood Meatballs](https://www.trendhunter.com/trends/ikea-salmon-balls): The IKEA Salmon Balls are ASC Certified and Scrumptious (Category: Eco) Implication: IKEA's introduction of sustainable salmon meatballs presents an opportunity for retailers to introduce more sustainable food options in stores - [Seafood Waste Bioplastics](https://www.trendhunter.com/trends/recyclable-bioplastic): Shellworks Creates Recyclable Bioplastic from Lobster Shells (Category: Eco) Implication: The use of recyclable bioplastics presents an opportunity for innovation in the packaging industry, particularly in the creation of sustainable and environmentally friendly packag… - [Seaweed-Based Kimchi Jars](https://www.trendhunter.com/trends/kimchi-jars): Sea-Chi by Atlantic Sea Farms is Made with Sustainably Grown Seaweed (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for healthier, sustainable food options by incorporating seaweed-based ingredients into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)