# Circadian Fridge Brands are launching smart fridges that mimic the cycle of sunlight. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 18, 2023 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/circadian-fridge ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Circadian Fridge trend? **Circadian Fridge:** Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time. ## The consumer insight behind the Circadian Fridge trend As North American consumers become more interested in personal health and wellness, these consumers incorporate this lifestyle into their daily routines. This includes healthy eating, exercise, and other wellness products. However, as natural, organic foods often retail for more than the regular alternatives, these consumers aim to reduce costs and preserve their foods for longer. This created a space in the industry for smart storage appliances that extend the life of foods. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 19 to May 19, 2023 - Published: May 18, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Circadian Fridge trend ### Smart Fridges with UV Light-Controlled Crispers The trend of launching smart fridges with UV light-controlled crispers that mimic the sun cycle is spreading across various brands in the home appliance space, providing consumers with a technology to extend the shelf life of fruits and vegetables and retain as many vitamins as possible. ### Healthy Eating and Food Preservation Sustainably minded consumers are seeking out innovative solutions to reduce food spoilage and extend the lifespan of their groceries, creating a space in the industry for the development of trends such as food preservation fridges. ### Nutrient-Preserving Fridge Functions Innovative refrigerator technologies that preserve the nutritional value of fruits and vegetables are on the rise, with companies launching features such as NutriLock, Nutrient Fresh Technology and other similar game-changing offerings. ## What the Circadian Fridge trend means for industry ### For Home Appliance Industry The trend of launching smart fridges can be seen as an example of an opportunity to innovate in the home appliance industry, by offering unique features that improve the quality of life for consumers. ### For Health and Wellness Industry Healthy eating and food preservation are emerging trends influenced by the health and wellness industry, providing opportunities for businesses to design products that promote healthy eating habits and efficient food storage solutions. ### For Environmental Industry Food preservation technologies aimed at reducing food waste and plastic packaging can be seen as an opportunity to contribute to a more sustainable future, by reducing greenhouse gas emissions from food production and transportation. ## Workshop question What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers? ## Trend signals for Circadian Fridge Trend score 4.6 out of 10, from popularity 71%, activity 51%, freshness 16%. - Popularity: 71% - Activity: 51% - Freshness: 16% ## Examples of the Circadian Fridge trend 4 featured examples from Apr 19 to May 19, 2023. - [Food Preservation Fridges](https://www.trendhunter.com/trends/beko): Beko's HarvestFresh Technology Mimics the 24-Hour Sun Cycle (Category: Art & Design) Implication: The home appliances industry presents a disruptive innovation opportunity for companies to design eco-friendly refrigerators that cater to the growing demand for sustainable energ… - [Energy-Saving Smart Fridges](https://www.trendhunter.com/trends/vitamin-fresh): Dawlance's 'Vitamin Fresh' Technology Preserves Food Quality (Category: Eco) Implication: Smart fridges with vitamin fresh technology will create disruption and potentially change the way companies approach refrigeration design - [Sun-Mimicking Smart Fridges](https://www.trendhunter.com/trends/naturelight): Defy's NatureLight Technology Extends the Shelf Life of Stored Food (Category: Tech) Implication: The home appliances sector, particularly the refrigeration industry, can utilize NatureLight technology to offer a unique and beneficial feature that promotes health and wellness… - [Nutrient-Preserving Fridge Functions](https://www.trendhunter.com/trends/singer-bangladesh): Singer Bangladesh Unveils Fresh-O-Logy and NutriLock Fridges (Category: Art & Design) Implication: The incorporation of NutriLock technology in refrigerators presents a disruptive innovation opportunity for the home appliances industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)