# Cinnamon Effusion Familiar food and beverage is enriched with the addition of cinnamon. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 16, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cinnamon-effusion ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Cinnamon Effusion trend? **Cinnamon Effusion:** Consumers interested in enhancing familiar snacks with subtle sweet-spicy notes are embracing food and beverage products infused with cinnamon. These offerings come as a novelty option or a seasonal treat. ## The consumer insight behind the Cinnamon Effusion trend Driven predominantly by curiosity, many consumers are interested in trying out new flavors of their favorite food and beverage products. As a result, many are open to experimenting with new ingredients that maintain the format of the original but offer a new experience in terms of taste. In most cases, this desire ties to a need for a flavor sensation that is novel. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 2, 2017 to Oct 10, 2018 - Published: Oct 16, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Cinnamon Effusion trend ### Cinnamon-infused food and beverages Consumers are showing interest in enhancing familiar snacks with subtle sweet-spicy notes by adding cinnamon into their food and beverages. ### Unique flavor experimentations Many consumers are open to trying out new ingredients and flavors that offer a new experience in terms of taste, driven predominantly by curiosity. ### Seasonal/limited edition offerings Brands are reintroducing their products with a twist or new flavor as part of seasonal or limited edition offerings to create consumer interest and demand. ## What the Cinnamon Effusion trend means for industry ### For Food and Beverage Industry This industry can benefit from creating unique food and beverage products by experimenting with different ingredients and flavors to cater to consumer interests. ### For Snacks Industry The snacks industry can focus on creating flavored popcorns and chips and introducing new snack options with unique flavors to cater to consumer needs and taste preferences. ### For Beverage Industry The beverage industry can focus on creating new seasonal and limited edition flavors, such as coke zero sugar cinnamon, that cater to consumer demand in different seasons and also create hype and interest among the consumers. ## Workshop question What unexplored flavor combinations can be considered in order to entice customers predisposed to experimentation? ## Trend signals for Cinnamon Effusion Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 8%. - Popularity: 26% - Activity: 28% - Freshness: 8% ## Examples of the Cinnamon Effusion trend 5 featured examples from Oct 2, 2017 to Oct 10, 2018. - [Seasonal Cinnamon Sodas](https://www.trendhunter.com/trends/cocacola-zero-sugar-cinnamon): The Coca-Cola Zero Sugar Cinnamon is Festively Refreshing (Category: Lifestyle) Implication: Innovations in flavor profiles can revolutionize the beverage industry and attract a wider audience. - [Autumnally Spiced Crackers](https://www.trendhunter.com/trends/sweet-cracker): Triscuit's 'Nutmeg & Cinnamon' Flavor Introduces a New Sweet Cracker (Category: Lifestyle) Implication: The sweet spiced cracker trend presents an opportunity for snack food companies to expand their product offerings and tap into the growing demand for unique flavor experiences. - [Cinnamon Sugar Churro Chips](https://www.trendhunter.com/trends/churroflavored-bugles): Churro-Flavored Bugles are Exclusively Available from 7-Eleven (Category: Lifestyle) Implication: Innovations in churro-flavored snacks can lead to new market opportunities and appeal to a wider audience. - [Cinnamon Roll Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-popcorn-flavor): Angie's Boomchickapop Now Comes in a Cinnamon Popcorn Flavor (Category: Lifestyle) Implication: Brands can look to capitalize on the popularity of flavored popcorn snacks within the snack foods industry. - [Cinnamon Bun Cold Brews](https://www.trendhunter.com/trends/cinnamon-bun-cold-brews): Cinnabon's New Cold Brew Coffees Come in Three Decadent Dessert Flavors (Category: Lifestyle) Implication: Companies in the coffee industry can innovate by creating their own version of cold brews flavored like desserts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)