# Cica Treatment Skincare brands incorporate cica into their treatment products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 4, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cica-treatment ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Cica Treatment trend? **Cica Treatment:** Cica, also known as tiger grass or centella asiatica, is an herb known for its repairing and moisturizing benefits that is commonly used in moisturizers. Now, brands are expanding its use by incorporating it into more potent treatment products--including everything from serums to toners. ## The consumer insight behind the Cica Treatment trend Consumers are increasingly prioritizing "natural" ingredients in the cosmetic products they buy, because they're more familiar with them, and more likely to trust them knowing they come from nature. Brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards "clean" beauty. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 12, 2020 to Nov 4, 2021 - Published: May 4, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cica Treatment trend ### Natural ingredients As consumers increasingly prioritize natural ingredients in cosmetic products they buy, brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards 'clean' beauty. ### Cica/Tiger grass The use of cica (also known as tiger grass or centella asiatica) is expanding in skincare brands by being incorporated into more potent treatment products, offering consumers redness-reducing and soothing qualities. ### Single-Dose Treatments Single-dose, concentrated skincare solutions are becoming popular, offering consumers a week's worth of skincare enhancement and treatment for specific skin problems like sensitive skin and blemishes. ## What the Cica Treatment trend means for industry ### For Skincare and Cosmetics As natural ingredients and more potent treatment products become popular in skincare brands, it opens up disruptive innovation opportunities for the cosmetic industry. ### For Health and Wellness As health-conscious consumers are looking for skincare products that are just as clean, nourishing and pure as their diets, it opens up disruptive innovation opportunities for the health and wellness industry. ### For Sustainability As consumers become increasingly eco-conscious, there is an opportunity to bring more sustainable packaging and production methods to the skincare industry for both single-dose treatments and multi-use products. ## Workshop question How could your brand better cater to the growing preference for "clean" ingredients? ## Trend signals for Cica Treatment Trend score 3.1 out of 10, from popularity 41%, activity 41%, freshness 12%. - Popularity: 41% - Activity: 41% - Freshness: 12% ## Examples of the Cica Treatment trend 4 featured examples from Feb 12, 2020 to Nov 4, 2021. - [Soothing Anti-Blemish Sticks](https://www.trendhunter.com/trends/pop-beautys-be-gone): Pop Beauty's Be Gone! Disappears Blemishes with Cica (Category: Fashion) Implication: Opportunity for disruptive innovation in the skincare industry by creating solid skincare sticks with soothing, anti-inflammatory properties to combat blemishes. - [Calming Cica Serums](https://www.trendhunter.com/trends/cica-serum): Manyo's Our Vegan Heartleaf 98 Cica Serum Soothes Stressed Skin (Category: Fashion) Implication: The Skincare industry can take advantage of this trend by developing innovative and effective skin formulations using plant-based ingredients to create soothing and healing skinca… - [Cica Skincare Ampoules](https://www.trendhunter.com/trends/cica-skincare-ampoules): SNP's Cicaronic SOS Ampoules Share Seven Days of Skin Support (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend of cica skincare and single-dose ampoules by developing new product lines that offer targeted skin support. - [Veggie-Rich Hydrating Toners](https://www.trendhunter.com/trends/essence-toner): The Bitter Green Essence Toner Contains 33 Green Vegetable Extracts (Category: Fashion) Implication: Skincare companies have the opportunity to develop innovative products by incorporating green vegetable extracts into their formulations. ## Recent trend clusters - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Preppy Sport Campaigns](https://www.trendhunter.com/trends/reformations-good-sport-campaign) All articles: [Fashion](https://www.trendhunter.com/fashion)