# Chocolate Care Brands are incorporating chocolate into self-care products. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Sep 6, 2023 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chocolate-care ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Chocolate Care trend? **Chocolate Care:** Brands are using chocolate to diversify the skincare market and harness the benefits of the treat in self-care products. Chocolate is often used to enhance the scent, provide flavor, or target problem areas for consumers struggling with their skin. ## The consumer insight behind the Chocolate Care trend Consumers often gravitate toward products that appeal to multiple senses, as these products typically offer a unique experience when used. Consumers who are fond of the smell of chocolate typically gravitate towards products that contain it as an ingredient, as it appeals to their sense of smell and touch. Chocolate also offers benefits like UV protection and hyperpigmentation reduction, contributing to an increased consumer demand among individuals with problematic or sensitive skin. ## At a Glance - Evidence: 5 featured examples - Articles from: May 18, 2022 to Feb 21, 2024 - Published: Sep 6, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chocolate Care trend ### Chocolatey Self-Care Brands are incorporating chocolate into self-care products to enhance the sensory experience and provide benefits for problematic or sensitive skin. ### Curated Cooling Brands are creating curated cooling kits that combine beauty and self-care tools with treats to help consumers beat the heat and provide a cooling sensory experience. ### Nostalgic Flavors Brands are launching products with nostalgic flavors, like chocolate and hot chocolate, to tap into consumer's sense of nostalgia and create unique and indulgent experiences. ## What the Chocolate Care trend means for industry ### For Skincare The skincare industry can explore the use of chocolate ingredients to diversify product offerings and appeal to consumers seeking sensory-based self-care products. ### For Beauty The beauty industry can capitalize on the trend of curated cooling kits, combining beauty tools with treats, to create unique and luxurious self-care experiences for consumers. ### For Food and Beverage The food and beverage industry can leverage nostalgic flavors, like chocolate and hot chocolate, to create limited edition products that tap into consumer nostalgia and create strong emotional connections. ## Workshop question How can your brand adapt its product/service to be multisensory? ## Trend signals for Chocolate Care Trend score 5.1 out of 10, from popularity 75%, activity 57%, freshness 21%. - Popularity: 75% - Activity: 57% - Freshness: 21% ## Examples of the Chocolate Care trend 5 featured examples from May 18, 2022 to Feb 21, 2024. - [Holiday-Inspired Lip Balms](https://www.trendhunter.com/trends/swiss-miss): Glossier Launches the 'Balm Dotcom' in a 'Swiss Miss' Iteration (Category: Fashion) Implication: Beauty companies can experiment with different scents and colors to create seasonal or holiday-inspired products that appeal to younger consumers. - [Ice Cream-Scented Nail Polishes](https://www.trendhunter.com/trends/magnum-ice-cream-nailsinc): Magnum Ice Cream and Nails.INC Created a Decadent Line (Category: Fashion) Implication: Food and beverage companies can expand their reach to new audiences by collaborating with beauty companies to create food-inspired beauty products. - [Curated Cooling Kits](https://www.trendhunter.com/trends/cool-down-kit): The Dove Ice Cream Cool-Down Kit Pairs Self-Care Tools with Treats (Category: Fashion) Implication: Companies in the beauty and personal care industry can incorporate cooling properties in their products, while also creating curated kits for a complete self-care experience. - [Chocolatey Body Scrubs](https://www.trendhunter.com/trends/organiq-hersheys-cacao-body-scrub): The OrganiQ Hershey’s Cacao Body Scrub Delivers a Decadent Experience (Category: Fashion) Implication: Cosmetic companies can leverage the trend of chocolate-inspired beauty products to create unique and indulgent cosmetic products that meet the growing demand for natural, vegan an… - [Chocolate-Infused Body Butters](https://www.trendhunter.com/trends/white-chocolate-body-butter): Xocolat's White Chocolate Body Butter has Rejuvenating Ingredients (Category: Fashion) Implication: There are disruptive innovation opportunities in leveraging advanced AI algorithms for personalized product recommendations in the cosmetics industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)