# Chilled Snacking Freeze-dried fruit snacks offer a form of conveniently packaged health. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 11, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chilled-snacking ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Chilled Snacking trend? **Chilled Snacking:** Many manufacturers are offering freeze-dried fruit snacks that offer pure ingredients with a longer shelf-life. Free of chemical additives, these offerings appeal to the time-crunched, health-conscious consumer, both in the form of a stand-alone snack and as a beverage supplement. The modern consumer can ultimately be understood as someone who appreciates a variety of uses with every product. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 19, 2016 to Feb 3, 2017 - Published: Feb 11, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chilled Snacking trend ### Freeze-Dried Snacks The trend of offering freeze-dried snack foods is evidence of the growing demand for natural and healthy products with a longer shelf life that attract the health and time-conscious customer. ### Convenience in Snacking The growth of brands like Natierra and Homegrown Organic Farms offering bags of pre-cut snacks, including frozen avocado, is an illustration of the growing need for convenient, healthy, and fresh food options. ### Healthy Ices LifeIce's all-natural and flavourful ice chips exemplify the trend of creating more health-positive and portable snack options. ## What the Chilled Snacking trend means for industry ### For Food and Beverage The food and beverage industry should take a cue from the freeze-dried snack manufacturers by exploring more healthy and natural products with an extended shelf life as the demand continues to increase. ### For Packaging Industry There is an innovation opportunity in creating more sustainable, eye-catching, and functional packaging to grab consumers' attention while still preserving the natural and chemical-free state of the products. ### For Retail and Distribution Both retail and distribution businesses can take advantage of the convenience trend by improving and expanding upon the current pre-cut or prepackaged options to capitalize on the growing demand for healthy and convenient snacks. ## Workshop question What do consumers find inconvenient about your industry and how can you innovate around that? ## Trend signals for Chilled Snacking Trend score 2.7 out of 10, from popularity 37%, activity 37%, freshness 8%. - Popularity: 37% - Activity: 37% - Freshness: 8% ## Examples of the Chilled Snacking trend 5 featured examples from Jan 19, 2016 to Feb 3, 2017. - [Frozen Superfood Cubes](https://www.trendhunter.com/trends/ice-chips): LifeIce's All-Natural Ice Chips Make a Healthy, Cooling Snack (Category: Lifestyle) Implication: The food and beverage industry can explore new opportunities by incorporating flavored superfood ice cubes and all-natural frozen treats into their product lines. - [Freeze-Dried Fruit](https://www.trendhunter.com/trends/homegrown-organic-farms): Homegrown Organic Farms' Products are Convenient, Healthy and Full of Flavor (Category: Lifestyle) Implication: Opportunity for food and beverage companies to invest in freeze-drying technology to create healthy and convenient snack options. - [Chocolate-Covered Fruit Bites](https://www.trendhunter.com/trends/chocolate-covered-fruit): Natierra's Chocolate-Covered Fruit is Freeze-Dried for Easy Snacking (Category: Lifestyle) Implication: The snack food industry can benefit from incorporating chocolate-covered fruit snacks as a new and indulgent option for consumers. - [Freeze-Dried Fruit Snacks](https://www.trendhunter.com/trends/healthy-fruit-snacks): Crunchies Offers Fresh, Crunchy and Healthy Fruit Snacks (Category: Lifestyle) Implication: Opportunity for food companies to expand their snack offerings with innovative freeze-dried fruit snacks. - [Pre-Sliced Frozen Avocados](https://www.trendhunter.com/trends/frozen-avocados): Nanna's Sells Chopped Frozen Avocados by the Bag (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ways to reimagine traditional frozen food products, such as introducing unique fruits or vegetables in convenient and easy-to-use fo… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)