# Chilled Festivity Holiday favorites are reformatted for iced enjoyment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chilled-festivity ## Key Figures - Trend score: 2.8/10 - Evidence articles: 7 ## What is the Chilled Festivity trend? **Chilled Festivity:** In order to cater to changing tastes towards cold beverages, retailers and manufacturers are offering iced versions of seasonal beverages. In a culture where every consumer is a connoisseur, it's important that brands continually adapt. In effect, iced holiday beverages are not about replacing tradition, but combining it with the novelty of new rituals. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 23, 2015 to Nov 15, 2016 - Published: Nov 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chilled Festivity trend ### Iced Seasonal Beverages Creating iced versions of seasonal beverages is a way to cater to changing tastes towards cold beverages. ### Superfood and Probiotic Beverages Including superfood and probiotic ingredients in seasonal drinks is a way to offer health benefits during the indulgent holiday season. ### Alternative Takes on Traditional Beverages Offering unique and healthier alternatives to traditional holiday beverages is a way to cater to changing tastes and offer variety. ## What the Chilled Festivity trend means for industry ### For Beverage Industry The beverage industry can take note of trends in iced seasonal drinks and alternative takes on traditional beverages. ### For Health and Wellness Industry The health and wellness industry can take note of trends in superfood and probiotic drinks during the indulgent holiday season. ### For Food and Hospitality Industry The food and hospitality industry can take note of trends in unique and healthier alternatives to traditional holiday beverages. ## Workshop question What is one industry tradition you're engaging in, and how could you remix it to provide a fresh, new experience? ## Trend signals for Chilled Festivity Trend score 2.8 out of 10, from popularity 38%, activity 37%, freshness 8%. - Popularity: 38% - Activity: 37% - Freshness: 8% ## Examples of the Chilled Festivity trend 7 featured examples from Nov 23, 2015 to Nov 15, 2016. - [Fudge Hot Chocolates](https://www.trendhunter.com/trends/fudge-hot-chocolate): Starbucks' Newest Drink is Inspired by the Holiday Season (Category: Lifestyle) Implication: Innovative and unique beverage creations can help businesses stay competitive and attract customers. - [Gingerbread-Flavored Coffee Drinks](https://www.trendhunter.com/trends/gingerbread-iced-coffee): Jimmy's is Launching a Gingerbread Iced Coffee for the Holidays (Category: Lifestyle) Implication: Innovating flavors and packaging in the beverage industry can help companies differentiate their products and attract new customers. - [Seasonal Superfood Drinks](https://www.trendhunter.com/trends/seasonal-drink): Temple Turmeric's Seasonal Drinks Encourage Health During the Holidays (Category: Lifestyle) Implication: Innovative companies can create new seasonal drink offerings using healing ingredients and vegan probiotics. - [Organic Eggnog Beverages](https://www.trendhunter.com/trends/organic-eggnog): Straus Family Creamery Remixes a Holiday Classic with Natural Flavors (Category: Lifestyle) Implication: The dairy industry can capitalize on the trend of organic eggnog beverages by exploring new production methods and expanding their product offerings to cater to health-conscious c… - [Iced Eggnog Lattes](https://www.trendhunter.com/trends/eggnog-latte): Torani's Iced Coffee Blend Features Holiday-Flavored Syrup (Category: Lifestyle) Implication: Coffee shops can offer seasonal menu items to attract customers looking for unique options. - [Fruitcake-Flavored Lattes](https://www.trendhunter.com/trends/panettone-latte): The Starbucks Panettone Latte Was Inspired by Italian Fruitcake (Category: Lifestyle) Implication: Opportunity to create new food and beverage products inspired by traditional regional desserts and dishes to attract adventurous eaters. - [Eggnog-Inspired Kefir Drinks](https://www.trendhunter.com/trends/lifeway-kefir): This Lifeway Kefir Drink Reminds of a Favorite Seasonal Beverage (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of seasonal kefir flavors to create innovative and appealing products for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)