# Chilled Charcoal Charcoal desserts offer consumers a guilt-free indulgence. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chilled-charcoal ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Chilled Charcoal trend? **Chilled Charcoal:** As consumers look to make balanced food and beverage choices, many are favoring the Instagram-friendly interpretations of charcoal in dessert form. Highlighting the fast proliferation of fad-like food experiences thanks to visual social media platforms, this progression suggests that consumers are open to adopting such flavors into their lifestyle, rather than being something they may try once. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 8, 2015 to Jun 2, 2017 - Published: Jun 22, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Chilled Charcoal trend ### Charcoal Desserts Consumers are open to adopting visually pleasing charcoal desserts flavors into their lifestyle. ### Innovative Ice Cream Innovative ideas within the ice cream industry has quickly become a requirement. ### Activated Charcoal Activated charcoal has become a popular and trendy ingredient in the food and beauty industries. ## What the Chilled Charcoal trend means for industry ### For Frozen Treats Innovative desserts and creative frozen treats have become a growing industry. ### For Beauty Industry Activated charcoal has become a popular ingredient in beauty products and trends. ### For Social Media Platforms Fad-like food experiences has quickly spread through social media Instagram, contributing to the success of these innovative concepts. ## Workshop question What lifestyle drivers can you leverage in order to connect with your target demographic on social media? ## Trend signals for Chilled Charcoal Trend score 3.8 out of 10, from popularity 56%, activity 52%, freshness 8%. - Popularity: 56% - Activity: 52% - Freshness: 8% ## Examples of the Chilled Charcoal trend 6 featured examples from Sep 8, 2015 to Jun 2, 2017. - [All-Black Ice Cream Cones](https://www.trendhunter.com/trends/black-ice-cream-cone): LA's Little Damage Serves Waffle Cones Made with Charcoal (Category: Lifestyle) Implication: Ice cream businesses can capitalize on the black food trend by offering all-black ice cream cones to attract customers looking for visually striking and unconventional dessert opt… - [Hemp-Infused Sacred Chocolates](https://www.trendhunter.com/trends/cannabis-dessert): The Amasuni Butsuda is a Cannabis Dessert Shaped Like Buddha (Category: Lifestyle) Implication: Opportunity for cannabis companies to expand their product offerings beyond traditional forms like oils and tinctures into the lucrative cannabis edibles market. - [Frozen Charcoal Yogurts](https://www.trendhunter.com/trends/twisted-yoghurt): Twisted Yoghurt is Now Offering an Activated Charcoal Flavor (Category: Lifestyle) Implication: With the popularity of activated charcoal, there is a chance to innovate and create new beauty products that incorporate the ingredient. - [Upscale Ice Cream Lounges](https://www.trendhunter.com/trends/ice-cream-lounge): The Pop-Up Häagen-Dazs & Lounge Serves Treats in Cocktail Glasses (Category: Lifestyle) Implication: Luxury food and beverage brands can create upscale ice cream lounges to offer a premium dessert experience. - [Gourmet Ice Cream Cafes](https://www.trendhunter.com/trends/craft-ice-cream): This Ice & Vice Parlor in New York Presents Craft Ice Cream Flavors (Category: Lifestyle) Implication: Innovation opportunities in developing and marketing high-end ice cream products. - [Macabre Ice Creams](https://www.trendhunter.com/trends/black-ice-cream): Morgenstern's Finest Ice Cream's Black Ice Cream is Flavored With Coconut Ash (Category: Lifestyle) Implication: Using unconventional ingredients or uncommon techniques to create desserts with unique aesthetics are finding a niche market for customers who want to try something new. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)