# Chilled Authenticity Cold coffee products take on retro aesthetics for caffeine connoisseurs. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Nov 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chilled-authenticity-cold-coffee-products-take-on-retro-aesthetics-for-caff ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Chilled Authenticity trend? **Chilled Authenticity:** Coffee brands are addressing a growing preference for emerging cold brew blends with a noticeably retro aesthetic. This form of packaging and design suits a consumer interest in authenticity. Referencing decades prior satisfies this desire, especially when paired with in-demand themes such as transparency and wellness. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 23, 2015 to Jun 17, 2017 - Published: Nov 16, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Chilled Authenticity trend ### Retro Aesthetic Packaging Brands are bringing back retro packaging designs for cold coffee products to address a growing preference for emerging cold brew blends, tapping into consumer interest in authenticity. ### Celebrity Collaborations Cold brew coffee products are tapping into celebrity partnerships to create clever marketing promotions that offer an entertaining and engaging twist on brand and product awareness. ### Premium Packaging Design Cold brew coffee products are packaging their products in premium, high-end designs to create a brand differentiation and drive home the concentrated nature of the product. ## What the Chilled Authenticity trend means for industry ### For Beverage Manufacturing Companies can explore retro packaging designs and premium branding opportunities to promote cold coffee products and leverage authenticity to differentiate their brand. ### For Entertainment Industry Celebrity collaborations in the form of clever marketing promotions that offer an entertaining and engaging twist on brand and product awareness can be explored to bring novelty and differentiate products. ### For Graphic Design Companies can employ custom designs to stand out from competition, building unique packaging designs that play on classic designs or premium aesthetics to drive home the concentrated nature of the product. ## Workshop question How could your brand integrate elements of nostalgia to better convey a sense of authenticity? ## Trend signals for Chilled Authenticity Trend score 2.9 out of 10, from popularity 39%, activity 40%, freshness 8%. - Popularity: 39% - Activity: 40% - Freshness: 8% ## Examples of the Chilled Authenticity trend 6 featured examples from Apr 23, 2015 to Jun 17, 2017. - [Retro Cold Brew Bottles](https://www.trendhunter.com/trends/cold-brew-packaging): This Cold Brew Packaging Design is Rustic and Down-to-Earth (Category: Lifestyle) Implication: Opportunity for beverage companies to create unique packaging designs that enhance their brand and engage customers. - [Hand-Painted Coffee Jars](https://www.trendhunter.com/trends/coffee-mason-jars): These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew (Category: Lifestyle) Implication: The art and design industry can explore collaborations with brands to create limited edition products that showcase artists' unique styles. - [Cold Brew Cafe Branding](https://www.trendhunter.com/trends/cold-drip-coffee): Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires (Category: Marketing) Implication: Specialty cafes can expand their offerings and reach a wider audience by creating bottled cold brew products. - [Alcohol Flask Coffee Packaging](https://www.trendhunter.com/trends/the-grounds-cold-brew): The Grounds Cold Brew Coffee Packaging is Classically Premium (Category: Lifestyle) Implication: Opportunity to increase perceived value of coffee through premium packaging design and marketing. - [Cartoned Cold Brews](https://www.trendhunter.com/trends/premixed-coffee): The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons (Category: Lifestyle) Implication: The beverage packaging industry has an opportunity to innovate by creating lightweight and eco-friendly packaging options for cold brew and other beverages. - [Comedian-Themed Coffees](https://www.trendhunter.com/trends/promotional-drink): This Promotional Drink Features a Portrait of Stephen Colbert (Category: Lifestyle) Implication: Collaborating with celebrities to create special edition beverages that attract consumer attention and drive sales. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)