# Chilled Accessibility Frozen food retail is updated to offer greater convenience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chilled-accessibility ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Chilled Accessibility trend? **Chilled Accessibility:** Despite the rising interest in health and wellness, frozen food remains a profitable and growing sector, in part due to its convenience. The accessibility factor is further augmented by retailers now offering delivery or vending options for greater ease and on-demand purchasing. This shift reveals the influence of convenience when it comes to purchasing decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2, 2015 to Mar 11, 2016 - Published: Nov 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chilled Accessibility trend ### Convenience Culture Convenience continues to prove influential in customer purchasing decisions, leading to the introduction of options such as frozen food vending machines and one-hour delivery services. ### Customization Craze Automated systems utilizing technology such as 3D printing and touchscreen interfaces have allowed for the creation of fully personalized desserts and frozen treats. ### Green and Efficient The importance of eco-friendliness and energy efficiency have led to the creation of automated kiosks that promise to use less energy than traditional options. ## What the Chilled Accessibility trend means for industry ### For Retail Innovations such as frozen food vending machines and automated yogurt kiosks are creating new opportunities for retailers to reach customers with greater convenience. ### For Food and Beverage The food and beverage industry is experiencing a shift towards customization, where customers can easily tailor their meals and desserts to their liking. ### For Supply Chain and Logistics The one-hour chilled and frozen food delivery services offered by companies such as Amazon highlight the need for efficient and timely supply chain and logistics procedures. ## Workshop question What incremental benefit can your brand provide to entice consumers? ## Trend signals for Chilled Accessibility Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%. - Popularity: 53% - Activity: 52% - Freshness: 8% ## Examples of the Chilled Accessibility trend 4 featured examples from Jun 2, 2015 to Mar 11, 2016. - [Frozen Food Vending Machines](https://www.trendhunter.com/trends/food-vending): BICOM's Machines Release Frozen and Hot Food on Demand (Category: Lifestyle) Implication: This industry presents opportunities for companies to innovate and improve the vending machine experience by creating machines that offer a wider variety of food options and are m… - [Automated Frozen Yogurt Kiosks](https://www.trendhunter.com/trends/automated-frozen-yogurt): This Machine Creates Custom Frozen Yogurt Creations On-Demand (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating automation technology into various food service establishments to streamline operations and enhance customer satisfaction. - [Speedy Frozen Food Deliveries](https://www.trendhunter.com/trends/prime-now): Amazon Prime Now offers one-hour services for chilled goods (Category: Lifestyle) Implication: Innovation opportunity for e-commerce companies to enhance their delivery services and include refrigerated products, expanding their market share. - [Towering Ice Cream Printers](https://www.trendhunter.com/trends/ice-cream-dispenser): Chen Liyuan's 3D Printing Ice Cream Dispenser Doles Out Cones Fairly (Category: Tech) Implication: Food and beverage industry professionals may want to explore incorporating 3D printing technology in ice cream dispensers to produce consistent swirls in unique shapes. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)